Search Engine Marketing

Google uses over 200 variables to rank websites on search engine results pages (SERPs). If you are a hotel in Dubai, this means the chance that you will rank for the keyword "hotel in Dubai" and your actual position on SERPS for this keyword depends on not one, two,...

If you want to get more traffic from search engines you can quickly become overwhelmed with the amount of information out there. On-Page SEO is extremely important in order to rank higher on search engines. Learn which on page seo tips to apply immediately in order to rank higher for your target keywords.

If you want your customers to find and engage with your website, it is essential for you to understand how Google evaluates user engagement. Here are eight effective SEO techniques that can help increase user engagement.

A technical SEO audit is a thorough analysis of your website's technical aspects that could be affecting its search engine rankings. There are many different parts to a technical SEO audit, so here are some of the most important aspects to check.

A lot has changed in the field of SEO as well, such as the Black Hat/White Hat technique, but other tactics have remained constant, such as keyword research to drive organic traffic to the website or On-Page SEO. This post will outline 9 tried-and-true SEO tactics to boost website traffic and search engine ranks without running the risk of a Google penalty.