Several years ago many sources stated that "Email Marketing is Dead". Nothing has proven to be more incorrect, E-mail marketing is here to stay.
- 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds. (Source: Email Marketing Reports)
- For every $1 spent on email marketing, the average return is $44.25. (Source: emailexpert)
- A recent study concluded that email marketing is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company)
- When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. (Source:Nielsen Norman Group)
Email marketing can be effective, but you have to start collecting and sending. Collecting emails is not difficult, though it may take time. Not starting your email marketing campaign today only means you will be kicking yourself later for not doing it sooner.
Having a good email marketing campaign is also as important as having quality emails that you are sending. Below are 4 steps that will help when you are starting to create your effective email marketing campaign.