By now I would have to imagine that everyone has heard about Google Plus and you might be asking "why should I care about Google+?"
You might even be saying, "I don't want to learn another social network!" I think when you understand the advantages of Google+, you might find the time.
Why care about Google Plus?
Google plus is more than just another social network, it's more of a hybrid between social media and search. Understanding that social media is not all about you, but more about sharing what is around you, Google plus is changing the game.
If you are an online marketer or a local business, consider how customers want to communicate with you, how consumers are researching for products, brands and services.. this is why you should care about Google+
Google Plus allows you to not only get in front of your customer, but allows your customer to find you much easier than with any other social media service. By simply sharing a page from your website on Google Plus, you are helping your business rank higher on Google Searches.
One of the advantages of being on Google Plus now is that is is new. You can take your time to learn it and be ahead of the curve once other people start catching on… and believe me, they are going to. So starting early will give you and advantage because you will be in more "circles" (social circles) making it even easier for people to find you.
7 Big Reasons to Care About Google Plus
1. New content indexed quickly
When you share your new content using Google+, Google will usually index the page rapidly.
2. Follow links
Google+ doesn't just allow you to link to your other profiles with others on the internet, it also allows you to embed followed links into your bio directly.
3. Embed links
Using Google+ you are allowed to insert as many links into your posts as you want. You can do it directly. All you have to do is put in the full URL. When you do, Google will format it automatically as a link. Think about that.. that more your posts are shared, it also increases the value of that backlink.
4. Optimize Title Tags
Part of your title tag comes from the first sentence of your post on Google+. Increase your chance of ranking, by giving it a good title.
5. Unlimited Editing
This is huge and something that you can not currently do with Facebook or Twitter. If you want to change or update a post or even update the media that is attached to that post, you can edit them at any time. So any post that may have one viral, you can update it at any time.
6. Connection to influencers
If you’re looking for notification triggers for increasing your connection to influencers in the same industry, Google+ lists several different ones.
7. CircleRank Checking
This is a new tool. If you paste your Google+ URL, it will allow you to keep an eye on your follower growth. You can check the viral status of your posts and see your “CircleRank” score as it compares to other profiles on Google+.
Too bad Google+ won't last. Once again Google is playing with Social Media, but I don't see where they will be able to compete with Facebook and Twitter.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.
Not convinced of its merits for small businesses beyond: Authorship and Google+ Local.
Most of it is too complicated and unwieldy.
Like it or not it is what it is.. Google Authorship is most likely going to replace Pagerank, and another prediction .. it goes something like this.. "I told you so" 🙂
I agree about the Authorship.
Again.. it is hard to ignore what is happening… "Google+ moves up to second place in social networks" http://www.zdnet.com/google-moves-up-to-second-place-in-social-networks-7000010372/
Good post on Google+. Should be 7 big reasons, since point 2 & 3 are the same.
Thanks Ganesh for noticing that.. 7 it is! 🙂
Google+ is going to change not just social media but internet marketing as a whole. Jim's first prediction of 2013.
Yes Google + is awesome, a great tool for networkers. So much classier than facebook and not much drama. 😉
Great points! Most of my clients do not understand the importance of Google+, it's not your average social media site.