When you are marketing your business online, you are probably take advantage of every marketing channel that you can.
Whether it's social media, email marketing, creating content, organic SEO, or PR, there are plenty of ways that you can drive traffic to your website.
But what about Pay Per Click (PPC) advertising? It's often one of those complicated subjects that many people go into, not really knowing what they are doing.
The truth is, PPC is a $34 billion industry and it continues to grow everyday. But if you don't put in an effective strategy then you could end up losing out on a lot of money. So that's why the folks at AmeriCommerce have put together this 'Hitchhikers Guide to Ecommerce PPC Management' infographic, to give you the facts, stats and data on PPC!
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.