Facebook Pages vs. Facebook Profiles: Many people don’t realize it is perfectly possible to create a Facebook Page for your business without having a Personal Profile.
A lot of business owners are not interested in having a Facebook Personal Profile but do like to have their business represented on Facebook. By using a Business Account you can make this happen!
What is the Difference Between a Personal Profile and a Business Account?
You may create a Business Account if you don’t already have a standard Facebook account, a Personal Profile. To get started, you will need to create a Facebook Page (or Facebook Ad) first. A Business Account is meant for individuals who only want to use Facebook to administer Pages and ad campaigns. For this reason, Business Accounts do not have the same functionality by far as Personal Profiles.
Business accounts have limited access to information on Facebook. With a business account you can view all the Pages and Facebook Ads that you created, however you won’t be able to view any of the Personal Profiles of users on Facebook or other content on Facebook that does not exist on the Pages you run. The Business Account cannot be found in search and cannot send or receive friend requests.
Keep in mind if you set-up a Business Account you will not be allowed to set-up a Personal Profile too. All you can do with a Business Account is create a Page for your business and/or create paid advertisements on Facebook and that’s about it! However, you can “upgrade” your Business Account to a Personal Profile later on, if you wish.
A regular account enables you to maintain a Personal Profile, interact with friends, create and/or join groups, create and manage a Page for your Business, “Like” other Pages AND purchase advertising. A Personal Profile is more flexible which is why, even if you do not want to interact with Friends, you are actually better off with one. You can always limit social interactions on your Personal Profile through the security settings. Nobody forces you to use your Personal Profile as a social medium.
As the administrator of a Page you have the choice to “reveal” yourself as the admin. People who “Liked” your Page(s) will not know you are connected to the Page unless you choose to show the Page owners. Any actions that you take as a Page admin on your Page will show the Page’s name as the actor and not your personal name.
Be Cautious of Facebook Account Policies:
When you create a Personal Profile, it is supposed to be in your real name (first and last name). Facebook will delete or deactivate accounts without warning if they are in violation of their policy. If you already have a Personal Profile Facebook does not allow you to create a Business Account as well and if then find out they might close both your Personal Profile and your Business Account without prior warning.
What is right for you? A Personal Profile or a Page (Business Page)?
For a Page (Business Page), go to http://www.facebook.com/pages/create to create your Facebook Business Account and set up your first Page for your business. If you prefer a Personal Profile, go to http://www.facebook.com and walk through the set up steps to create your account.