If you're looking to create content that can reach your target audience and rank on the first page of search engines like Google, writing a blog post is an essential part of digital marketing.
Writing for SEO involves researching keywords, staying up-to-date with algorithm changes and creating high-quality content that aligns with user intent.
Writing for human readers means crafting engaging copy, using visuals, adding internal links and providing valuable information that encourages readers to stay on the page and take desired actions. With the right approach and strategy, a well-written blog post can be both effective for SEO and enjoyable for humans.
Writing the perfect blog post is a combination of art and science. It requires both SEO knowledge to ensure it ranks well in search engine results, as well as writing skills to make sure it engages readers. Here's a step-by-step guide on how to write the perfect blog post for both SEO and human interaction.
1. Choose a Good Topic
The first step to writing a great blog post is choosing an interesting topic that will draw readers in. Make sure you pick something that is relevant to your audience and has enough depth for you to explore in detail.
2. Do Your Research
Once you have chosen a topic, do some research so you can back up your points with facts and data. This will help make your post more credible and give it more authority.
3. Take Notes and Start an Outline
After researching, take notes on what you learned so you can easily refer back to them when writing your post. Then create an outline of the main points you want to cover in the post so that it's easier for you to stay organized while writing.
4. Start Drafting Your Post
Now it's time to start drafting your post! Make sure that each point flows logically from one another and that all of your information is accurate and up-to-date. Also, don't forget to include keywords throughout the post so that it can rank higher in search engine results pages (SERPs).
5. Use relevant visuals to enhance your content
Incorporating visuals into your blog post is an important part of creating content that appeals to both search engines and humans. Visuals can help break up large chunks of text, making it easier on the eye (and therefore more enjoyable for humans). They can also illustrate points better, making them more memorable. Additionally, visuals can add SEO value as they are typically indexed by search engines and can give your content extra context for readers. This makes your post more visible in organic search results, helping drive more traffic from search engine users. With the right strategy and approach, using relevant visuals in a blog post can enhance its value for both SEO and human readers.
6. Include internal links to other areas of your website or resources
Including internal links in your blog post is an effective way to maximize the SEO and human value of your content. Internal links allow readers to explore other areas of your website, helping them find more relevant information based on their interests. This makes the overall user experience more enjoyable and improves the chance of them returning to your site in the future. For SEO, internal linking helps crawlers understand the structure of your website better, and can help you rank for related terms when used correctly. Additionally, it provides link equity which enables lower ranking pages on your website to rank higher in search engine results pages (SERPs). When done correctly, including internal links in a blog post is essential for both SEO and humans.
7. Optimize meta descriptions, titles, and headers:
Optimizing page elements such as meta descriptions, titles, and headers is essential for achieving better rankings on search engine results pages (SERPs). Meta descriptions provide an overview of the content and should include relevant keywords and key phrases to help searchers find your page. Titles should be descriptive yet concise, and include a main keyword or phrase towards the beginning. Headers should also include your main keyword or term in addition to providing structure and hierarchy to your webpage’s content. With the right approach, optimizing page elements like meta descriptions, titles, and headers can substantially improve SERP rankings for your content.
8. Ensure your blog post is mobile friendly
Ensuring your blog post is mobile friendly is crucial for both SEO and reader experience. Mobile-friendly websites are expected to perform better in search engine rankings as more and more people are browsing the web from their phones and other devices. Having a fast loading website with clear, easy-to-read text also means readers can access information quickly when they’re on the go. This increases engagement levels and improves the overall user experience, which may lead to more repeat visits in the future. It’s important to make sure your blog post is optimized for different screen sizes, as this will help you achieve higher SEO rankings and attract more loyal readers.
9. Polish Your Post
Once you've finished drafting your post, go through it again and look for any typos or grammar mistakes that need correcting before publishing it online. You should also double check all of your facts are correct and add any additional information if needed before finally publishing your blog post!
By following these steps, you'll be able to write a great blog post that both ranks well in SERPs and engages readers with its content!
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.