There are several programs and plugins available to make great squeeze pages, but before you create your first squeeze page it is important to understand the psychology behind squeeze pages, why use one (or several) and best way to promote them.
Using squeeze pages is by far one of the easiest ways to start capturing prospects names and emails that are interested in what you have to offer. And now, more than ever, there are some pretty darn cool squeeze page creation tools that will allow yours to stand out from the crowd.
And If you have been around internet marketing for anytime at all, certainly you have heard “The money is in the list”, probably too many times, but the truth is… it is the truth.
What is a Squeeze Page?
Squeeze pages, also known as a capture page, is a single web page with the sole purpose of capturing information such as an email, name, telephone number, geographic information or really, any other data you would like to collect from a potential customer.
The idea however is to keep it short and simple. Normally only a First Name and E-mail is all you should ask for. In following emails you can start asking for and collecting more data.
A squeeze page should have no other exit point other than entering that information and clicking the call to action.
What Makes a Great Squeeze Page?
A great squeeze pages will have a strong call to action, typically sharing a success story that your prospect will relate to. A quality squeeze page with also use color psychology as well as video and/or audio that will encourage the prospect to want to learn more, thus encouraging them to enter their name and E-mail to learn more.
A good way to do this is offering something of interest & value in return for the prospect entering their name and E-mail. Once the customer clicks the "submit" button, their information is then stored in your data base and using an autoresponder you would instantly deliver the promised information.
How to Promote a Squeeze Page.
In 2011, on two occasions, Google updated their algorithms to lower rank and sometimes even exclude Squeeze Pages from their search results due to lack of content, thus they are not very well indexed by Google or other Search Engines. Because of this, having a good plan in place to promote your squeeze page is very important for maximum effect.
Ideas to Promote your Squeeze Page
- Write an article that is relative to your squeeze page subject, then have a link (call to action) within your article that goes to your squeeze page.
- Create a video about the topic of your squeeze page and upload it to YouTube. Be sure that in the description that the link to your squeeze page is the first thing listed BEFORE the description. Use bit.ly to shorten the link if you have a long link.
- Use Social Media sites like Facebook, LinkedIn and Twitter to promote the link to either your Article, Video, Squeeze page and/or all of them.
How to Create a Squeeze Page
Creating a squeeze page is not that difficult with all the squeeze page creator tools that are available online. There are several blog themes that incorporate squeeze page templates. However, no matter what WordPress blog you have, there are several plugins available, but it is my experience that it is worth spending a couple of dollars for a premium WordPress theme. There are also several awesome plugins for less that $20 that are extremely effective and easy make it easy to create Squeeze Pages.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.