Not so long ago, no one really expected a business to have a website.
It was a bonus, something that allowed customers to find out a little more about the business and the people behind it before choosing to buy from there.
However, today it is a different story altogether – today people expect a website, and it is often the very first thing that anyone would look for when they come across a business they might like to spend money with.
They will check out the website to ensure that it is a business that looks good to them, and that will give them what they want.
So of course, having a website for your business is crucial, but there is more to it than simply having a website. It also needs to attract customers and make them feel confident that they can buy from you. A good website can grow your business, and here are some ways it can be done.
Be The Expert
It can be hard to stand out in the midst of the many thousands of websites that are created every year. Even if you have a unique product or service, the sheer number of other businesses around, whether they are related to your own or not, means you can easily be lost.
You can be lost, unless you use your website to show that you are an expert in your field; if you can do this, you will stand out and people will choose to buy from you. Having a blog where you talk about your expertise when it comes to antenna matching calculator, or how to create a specific type of bread, or what goes into making a bicycle (or anything else) is a great way to prove how much you know.
Enhance Your Presence
If you want to be recognized as a serious business and you want to find more customers and really grow, then you will need a website. You must have some kind of online presence as this will build trust with your potential customers, and in a world where there are many scams and confidence tricksters, being able to gain trust is absolutely vital to have a good customer base.
When you have a good online presence your customers won’t only find out about your business, but they will also be able to browse your range of products and make a buying decision much more quickly.
A physical store can only be open for a certain number of hours in the day, unless you want to hire staff to be there overnight on the off chance that someone might come in (and this can be expensive and it will be hard to make a profit this way, at least at the start). An online store, or a website even without a store, never closes; it is open 24/7.
Why is this positive? Having a website essentially means that you are ‘open’ all the time, throughout the year, and accessible to everyone and anyone who wants to connect with you. It is far more convenient for a customer to visit your website than it is for them to visit your store (assuming you even have a store), and therefore you won’t lose out if you have a website; your customers can come to you whenever they want to, and it won’t cost you in terms of staffing or time to help them.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.