Like any other endeavor, SEO has its own set of terms or jargon, many of which are industry specific. You’ll need to know what they mean before you get started.
Below is a description of some of the most common SEO Terms.
SEO – That is an acronym for Search Engine Optimization. This means that you will be rearranging, changing, and putting new relevant information and objects into your web site to make it more search engine friendly. It can also mean Search Engine Optimizer, the person or firm you hire to help you improve your page rankings.
CRAWLER, BOT, or SPIDER – This means ‘search engine robot’ that visits your website to make note of any changes. It does an assessment of what your sites focus is. Any links on your site are also followed and a ranking is given as a result of what the ‘bot’ finds.
ON-PAGE – Any changes you make to your web page such as title, tags, and links that you add to it.
OFF-PAGE – Similar to on-page but refers to the changes you make to the site regarding outside links, press releases, and linking to your website through other sites. These can all result in a changed page ranking.
ALT TAGS – These are tags given to images as an alternative description written in spoken text. These are used by mobile devices, screen readers, and the blind, for example, where images are of no use or can’t be read.
INTERNAL LINKING – Your website has pages linking within it to each other. Easy movement from page to page within your site gives a website a good ranking as it is easy for users and relevant to the search terms.
ANCHOR TEXT – Text within a page that is linked to other pages and can be clicked for more information on the subject at hand is considered good for ranking. The more relevant the clickable links are to the current page, the better the ranking.
META TAGS – These tags are designed to provide the search engine with more information and a unique description about the page it describes. Search engines can use your META TAG description in the search results if the description is a clear and accurate one.
SERP – The acronym for Search Engine Results Page, which means the way in which a particular query of shows the most relevant pages with highest ranking for that search term. It’s the list of links you see when you do a search of a particular term.