Just like any other aspect of business, you can be sure that your social media marketing campaign needs to be organized and planned. Marketing, especially, must be planned, researched, and the results tracked.

Marketing can be expensive and you should be aware of what effect each of your advertising methods are working and which aren’t. While social media appears to be free in most cases, it really isn’t if you account for the time spent by either you or someone who works for you. You’re paying with your time or with a paycheck for your employee. You can enhance your marketing plan by taking the SEO-Aliens' Social Media Audit.

Have Solid Intentions With Your Marketing Plan

Set goals for your campaign. Have a solid intention of how you want it to turn out if you receive optimum results. Then compare it to what actually happens at the campaign’s end. What were the results of that particular method or strategy? Did one keyword work better than another in your blog post tags? You will know the answers only if you keep track of what you put out there and the response you receive.

Use What Works

Plan to use the proven most effective methods to grow your social community in your particular field. If your customers are more given to reading emails than tweets, use more email campaigns. It does no good to put together a terrific campaign of Twitter blasts if your customers will not see them.

Set clear goals for your brand. In order to have people quickly and easily recognize your brand you can use social news sites or even video spots, but have a goal in mind when you do. What do you want people to think of when they see your logo?

Grow Your Audience and Check Statistics

Decide how you will create a bigger audience or community. Research the ways in which your intended market communicates and gets their media delivered to them. Do they proactively seek information or are they more apt to read it if it is sent to them via email, tweet, Facebook message, or text? RSS news feeds are good for certain audiences that are a bit more tech savvy, but won’t be the best avenue for those more likely to use mainstream media sources.

Check the statistics on what is popular and working on social media sites today. The general public can be fickle. What they love and goes viral today may die a quick death tomorrow when they abandon that idea for the day’s next big thing. Keep up with the trends and incorporate them into your plan.