Last update: 12/12/21
Social Media Influencer Marketing is the latest trend in the online selling world. It is a combination of old-school and new-school techniques which are celebrity endorsements and social media marketing.
So, it is essential for marketing teams to be up to date to further boost their sales.
The word of the perfect influencer for your company may get you millions of sales.
So, learn what influencer marketing is and how to do it. This article will give you an in-depth look on social media influencer marketing.
What is Influencer Marketing?
Influencer marketing is working with influencers who have already built a following that has a common interest that is related to your company. As stated above, it is a mix of old and new marketing styles. The old school way of marketing is through celebrity endorsements. People follow the celebrities that they love, and if Tom Cruise is sporting a new watch, his fans would also want to buy that watch.
On the other hand, the new school technique that is used is content-driven marketing through social media platforms. Nowadays, almost all businesses have a Facebook page or Instagram account where they post things about their company or product. They create different types of content to capture the attention of the online community. Therefore, mixing this old and new school techniques would be influencer marketing.
An influencer can be any person from any background and field. As long as they have a following that is related to your niche, they can be useful to your company. Your influencers do not necessarily have to be world-famous people. Other than that, they could come from different industries such as the food industry or entertainment industry. There are millions of influencers around the world. Work with those who you think have the following that would support your business.
Why is Influencer Marketing Important?
It is essential because it works. The old way of having advertisements on the internet is by placing ads on a page. They are usually banner ads that no one clicks. There was a poll done by InfoLinks that showed that over half of internet users never click on banner ads and around one-third only clicked on banner ads for less than five times a month.
Because banner ads are going out of trend, social media marketing was developed. Social media marketing has a lot of potential and could easily generate millions of leads for your business if you become lucky. But, that is the problem with it. Not everyone can see your posts or statuses unless you are famous.
It is because of this that influencer marketing is starting gain traction. It is now one of the most effective marketing techniques.
People usually look up to other people. Commonly, an average person has celebrity likes or sports idols. If these celebrities or athletes promote a product, people follow their lead. This is why influencer marketing has been a success. Followers do what influencers tell them to do.
What are the different types of influencers?
Celebrity influencers - these are the people who work for the entertainment industry who have a massive following. Typically, this type of influencer would have a costly fee to endorse your product.
Macro-influencers - these are the people who are considered experts in their field who also have a massive following. They are different from celebrities because they are famous for being experts and not for being part of the entertainment industry.
Micro-influencers - these are the people who have a small following but are still known in their field. This type of influencers get the most jobs at influencer marketing campaigns because they are typically cheaper and sometimes has a better ROI than celebrity influencers.
Influencer marketing is on the rise. Do not be left behind. Learn more about this marketing technique to have an edge over your competitors.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.