When it comes to improving your brand’s search engine ranking, you might think that a lot of hard work and dedication is required.
However, if you have already made steps towards improving SEO and seem to be hitting a wall at the moment, it could well be a series of simple changes and tweaks that are needed to help you achieve the boost that your business needs.
If you’ve been doing well with SEO so far and seem to have achieved a high ranking before hitting a plateau, then consider implementing one of these small yet effective SEO strategies to encourage improvements.
#1. Track Your Rankings
Using tools such as this excellent SEO crawler tool, you can now track your search engine rankings, allowing you to get a better look at what you’re doing well and what could be improved when it comes to the status of your website’s SEO.
Tracking your rankings on a regular basis will give you a better understanding of what is going on behind the scenes, providing valuable insight into the factors that affect your Search Engine ranking and allowing you to see the growth dynamic of your positions.
Since SEO is constantly changing and adapting to suit the evolving market, tools such as these can be a very powerful one to have, as they will allow you to understand how SEO changes will affect your brand’s ranking and what you can do to adapt.
#2. Be Mobile-Friendly
If your brand’s website is not yet optimized for smartphones and other mobile devices, then one of the simplest yet most effective changes that you can make to improve SEO is investing in a responsive design. With millions of web users now ditching their laptops and PC’s in favor of smaller, portable mobile devices such as smartphones and tablets when browsing and searching the web, Google will always favor those websites. This means that no matter how much effort and money you are investing into your brand’s SEO strategies, a website that isn’t mobile-friendly will always be letting you down.
#3. Check On-Page SEO
When you think of carrying out SEO, you probably think of all the off-page tasks that there are to complete, such as link building, creating quality content, and even social media marketing, which can play a significant part in improving your Search Engine ranking. However, there are also several on-page factors, which will also determine how well it ranks in search engine results.
For example, Google will take page loading speed into consideration when it comes to ranking websites; in today’s digital age, convenience is a number one priority for the majority of web users and therefore a page loading speed of more than just a few seconds is simply unacceptable.
The content on your page should also be checked; duplicate content and broken links on a website can be easy to overlook but could be one of the main reasons why your SEO strategy appears to have hit a wall.
Did these tips help? Let us know in the comments.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.