Last update: 12/12/21
Who doesn’t want to increase his or her business sales? It is safe to say that all entrepreneurs do. Following the latest SEO Trends is an important key.
While passion to the craft is a vital motivation, earning profit from the effort is part of the goal. Surely, one doesn’t just start a business without hoping to get something back from it. It’s the nature of the trade.
In this digital age, the business arena has taken an essential shift towards becoming more socially oriented, banking primarily on customer’s behavior online.
Companies who want to enhance their presence online hire companies like digital agency Philippines. With their competence in the medium, it becomes easier for entrepreneurs to communicate their message to a diverse and highly social audience.
This coming year (2017), experts are seeing more SEO trends that are expected to dominate the online content marketing arena. Take a look at our short list of SEO Trends for 2017 below.
Video Content Domination
If you’ve been shrugging off the idea of creating short videos for your business campaign, think again. 2017 is expected to produce more video content that would serve as the primary driving factor that pulls the attention of a market towards certain products or services.
While other types of content like infographics and articles are still crucial items for your online marketing strategy, videos are proving to be the new ace of them all.
Social Media Sharability as a Priority
Whether you like it or not, social media is now part of any SEO’s strategy. It’s the very reason why social media share icons are on everyone's websites. Letting your readers share the content increases your overall visibility – something which is good for business.
This coming year, experts are seeing an even greater increase in the usage of social media both for keeping track of what’s latest in business and interacting with one’s market.
As SEO trends change, so does content. Years ago, marketers were fine with providing short content, corresponding images, and a simple call-to-action. Now, it’s proving to be insufficient.
There’s a loud cry for longer, more valuable content that provides ample of useful information in one read. Some readers may still prefer the shorter one which is why websites tend to chop their content into parts.
If you’re now creating a content calendar for your next year’s content publishing, might as well consider if there’s a need to up your game in terms of the information you share.
Websites need to be desktop friendly. This one still holds true. But with the increased number of people who use mobile devices, strategies are expected to cater to this need to. Content types and website designs that are easily accessible through mobile devices are expected to dominate the SEO strategies of many ventures.
Usage of Efficient SEO Tools
The traditional approach to handling SEO is no longer enough. It still works but to compete you’ll need to invest to something more. This is where advanced marketing tools and SEO knowledge will come in handy.
SEO as part of your overall search engine marketing strategy can do a great deal for promoting your message to a certain group of people. Some companies have succeeded on ranking well on Google, while others have continued to struggle, but to make it engaging, likable and sharable has to be included in your online marketing considerations.
Wrapping it all up:
Regardless of your current standing in online marketing, 2017 and on will remain a strong battleground for SEO experts and the entire marketing communications personnel.
Expand your reach by riding the latest SEO Trends and following the guidelines set by search engines in optimizing content!
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.