We all know that numbers are important. They tell us what is working and what isn't, they help us measure our progress, and they guide us in making informed decisions.
But sometimes, when it comes to website design or online marketing, relying solely on data metrics can be misleading.
That's where qualitative heatmaps come in – they provide a more holistic view of how users are interacting with your site or campaign, and can give you insights that you wouldn't get from data metrics alone.
Quantitative data is essential for measuring progress and making informed decisions. However, it can sometimes be difficult to understand or impractical to measure certain factors. In these cases, a qualitative heatmap can be a valuable tool for understanding patterns and relationships in data.
A qualitative heatmap is a graphical representation of data where the values are represented by colors or symbols. This type of visualization can be helpful for identifying trends and correlations that might be hidden in plain numbers. It can also help you spot outliers and unusual behavior in your data.
Ultimately, the best way to decide which type of visualization is right for your data is to try out different methods and see which one makes the most sense to you.
So, here is our question to you as an online marketer, website designer, search engine marketer, etc.
What Do You Prefer? Qualitative Heatmap vs Data Metrics?
So which is better? Qualitative heatmaps or data metrics? Please let us know by answering below and then view the results! The answer may surprise you…
This poll was inspired by a question on Quora
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.