Google has announced that they are going to start to block sites with low reader experience factors. Once again, quality is King!
Has your website site been blocked by Google? Recently there has been a move by Google to block sites with low reader experience factors. Those with little quality information on them relevant to a search will be blocked. These pages are typically filled with keywords that people are searching for, but the actual information contained is relatively worthless or very poorly written.
This move is designed to enhance the reader experience when they use Google to search. Search Engine results that come up should contain links to pages that will actually give information on the word searched.
Non Relevant, Low Quality Content is a Killer
Most readers can relate to the frustration of searching and clicking on links that go nowhere or that you must spend too much time reading through before you get to a word that might apply. Your frustration may be even worse when you click on a link with a seemingly relevant description, but the page is nowhere close to the information described.
This is the situation Google wishes to eliminate to give users a much better experience when they are using their service. This presents a potential change that you will need to make if your pages have been blocked. You will need to get the pages up to a better standard that will allow Google to send searchers your links by including them in the search results.
- Approximately 12% of searches were affected by Google’s new rules as they were implemented in the US.
It has since then been implemented in other countries and languages besides English as well.
Triggers to Having Your Blog or Website Blocked
Google uses several things to signal a relevant search result or one that should be blocked. One thing they look at is what is on the actual page itself. Another trigger is the links on the page and where they lead to. Performance is actually considered as well. They look at the time it takes for an average user to load the information. They learn the loading time through data collected.
The User Can Block Your Site!
There are two additional ways that users themselves can now choose to block sites from coming up in their search results. A Chrome extension and a block link within the search results, both provided by Google, are giving users a more active role in determining their own results and what they deem relevant. With the blocker, the user clicks on a search result and if it is not relevant enough for their purposes, they can block the link when they return to the results page.
Just do it- but just do it right!
The bottom line to all this is to do SEO and Social Media Marketing correctly. Here are a couple of simple tips to start with to help your SEO results.
- Don't be linking to squeeze pages all the time
- Don't be linking to affiliate marketing ads all the time
- Link to relative, informative unique information
- Don't use text in links that are not relative to where your linking to
Another HUGE mistake that we see a lot of website owners make is use "auto-submitting software" for backlinks. You would be better off being in 5 directories that have to do with your niche than 100's that don't. These types of programs more or less spam directories and search engines. In the short run, it does build backlinks and makes your site appear to be doing well, but then when Google figures out that these are un-natural links, your website will drop like a rock and then it's next to impossible to get it back up to the top again.
Having a blog, submitting quality articles and using other Social Media sites for activity is the best way to get to and stay at the top of the search engines and we are certain this will be a huge weight in determining SEO rank the future. Remember, nothing about SEO is fast.. it's the destination. We wrote an article that covers a little more about that at Are SEO Experts Hiding Information From You?
Link Building Using Forums
Most forums allow you to create a profile. These profiles typically allow you to create several backlinks to your website, blog and other social sites.
Commenting in forums that relate to your niche allow you to be an expert to other readers. If they like your reply/suggestion/answer, their is a great chance they will click on your profile and click through to your other sites to find out more about you. The SEO Alien uses a Social Media Search Engine that allows you to do just that. It is a great new tool that you can use to get in the right spots online, See the Video for more information.
The Social Media Factor
The SEO world is changing a lot, especially because of the Social Media Explosion. More and more emphasis is being placed on Social participation within your blog, Facebook Page (fan page), Twitter followers, "Likes", the Google +1 Button and so on and so on. So writing high quality content that provides useful information for the people that are landing on your Blog, website or Social Media site is going to be a huge factor in determining your overall visibility in cyber-space.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.