There seems to be a plethora of Guru's out there that are all to quick to claim that they are "Social Media Marketing Experts". With the sudden wave of using Online Social Media to capture leads and followers, their are more and more snake oil Social Media Products available than ever before.
There is much more to Social Media than creating a FaceBook, Twitter, Linked in page and a blog. There are proven techniques and actual pre-meditated steps that should be planned out from the start. Having a solid foundation that is easy to manage is one of the most important steps.
Listening to so many different pitches on Social Media, we ourselves get somewhat disgusted at all the unproven, un-authenticated programs, some of which will do more harm than good.
That is why we asked Duncan Wierman, veteran social media strategist who combines internet marketing strategies with social media marketing, to share his thoughts on who you should be listening to and where to start.
To read more from Duncan Wierman on Social Media Marketing, please visit Duncan Wierman Blog
About the Author:
Launched in 2009, SEO-Alien began as a hands-on digital playground—a living archive of marketing predictions, strategic insights, and curated references for tools I relied on daily to drive organic growth. This was a time when content strategy and search optimization were the primary lifelines for digital visibility, long before social media marketing matured into a mainstream channel. Over the years, that foundational "diary" has evolved into an authoritative, tactical resource for advanced WordPress optimization, topical authority mapping, and enterprise-grade search engine marketing strategies.
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