Many website owners use Google Analytics to understand their traffic. Since it is free and easy, most people opt for using Google Analytics over other tools.
However, it can be difficult to find specific traffic sources within your GA reports.
This article will cover specific steps one can take in order to discover which specific website posts and pages are generating the most amount of traffic so that you may subsequently work to increase this traffic even further.
One of the most powerful features within Google Analytics is "Traffic Sources". Traffic sources give you a tremendous amount of information about your website's visitors and how they found you.
Let's begin with some specific examples. You may be wondering what specific information can I obtain from traffic sources? Well, let's start here…
- You can see your top landing pages or specific pages that people visited and for how long.
- You can see which traffic sources brought you specific visitors, such as specific search engines or specific social media sites. These specific keywords where used to find your website through a specific source will be listed here.
- You can also see which devices specific visitors used to access your website.
- Traffic sources also show specific campaigns and how they performed, such as specific social media campaigns or specific email marketing campaigns.
Now that we've got specific examples out of the way, it's important to understand the basics of traffic sources within Google Analytics.
Google Analytics can give you a tremendous amount of specific information about your website and its traffic. Understanding specific data is critical and can ensure you don't miss out on key insights. However, knowing the basics of how to use traffic sources will give you a specific framework for understanding specific patterns within GA.
Let's begin with the basics:
There are several methods to discover traffic sources, but this method is the best to find where your traffic is coming from and then improve on it based on that data. So, here is how we suggest you find your traffic sources in minutes and identify where your visitors are coming from in Google Analytics.
- Log into your Google Analytics account
- Click on the "Behavior" -> "Site Content" -> tab and select "Landing Pages"
- Select date range. We suggest 1 month for this purpose
- Under "Secondary Dimension" you'll see a drop down menu with a list selections. Choose "Acquisition" -> "Source"
- If needed, scroll down to near the bottom of the page and select to view more data
- Now you can see your top landing pages and the source of the traffic!
Watch the video below to see the steps.
So to really understand what your customers want, you need to know where they found out about your business in the first place.
Now check your websites landing pages and traffic sources, you may be surprised at what you discover!
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.