Last update: 03/25/21
There's no secret that businesses use video marketing. With today's technology, most, if not all target audiences prefer watching a video to learn new stuff than reading a mere text.
"We're operating in a world where one good video can lead to a massive
social media following." – Mike Henry
In fact, businesses which use videos to promote their product have doubled their traffic than their previous strategies used. Also, link building services make it more possible for a company to compete in the marketing industry.
While some businesses are already into video marketing, others are still struggling to incorporate video into their strategy. Of course, you need to think about how you can grab your audience's attention in a short span of video promotion.
But to give you an idea, below are 6 Reasons Why Everyone Use Video Marketing for SEO in their strategy.
1) People Like Videos
As we all know, people prefer and like videos over reading text. Because reading a ton of text on a computer can strain the eyes, videos marketing makes it easier and faster for the audience to grab the things you want to convey since it gives information in a quick, succinct package. Also, people usually find it uninteresting when you use plain text over visuals to promote a particular product or brand. Although some videos may contain short content, it has all the information a potential customer need.
2) Customers Can See the Product or Service in Action
One thing that can get the attention of your potential customer is through action – how a particular product is used, or what other services you attend to offer to them. Through videos, they will understand what it feels like when you use your goods and avail any of your services. Moreover, having it in action would help them visualize themselves when they get to experience first-hand.
3) Videos Create Trust
Because your potential customers can see how your products work, they can now trust you with your products and services. Videos can create an instant trust to every customer where a mere text cannot offer. Moreover, video marketing allows your audience to feel as if they have gotten to know your brand. With this, it gives them the reason to engage and trust your brand.
4) Videos Will Boost Your SEO
Again, more and more people are engaged in videos nowadays. That means, businesses who use videos in marketing in their strategy can expect growth in their traffic. Especially when they create an intriguing and interesting content, then people would find it engaging to have. Also, search engines are already considering and placing more and more stock in video content as they understand how important video marketing is to their target audience.
5) Videos Are Easy to Distribute
Since videos can be interesting in any other way, people tend to share it to their social media accounts. That means the more shares, the more traffic your video gets. For instance, Youtube, DailyMotion, and Vimeo are one of the most successful videos marketing in social media. When you have interesting videos, then you can definitely compete with the video marketing industry.
6) Smartphone Users Prefer Videos
This is also one big factor businesses to consider. Since almost all people are already using smartphones, videos are getting popular with them. Also, smartphone users are always on the go. That means they prefer videos since it gives them all the information that they need in just a minute. One thing is for sure; videos are a great way to inform and entertain them while they are on the rush.
There will always be advantages when you use video marketing in your business. Again, in this generation, videos are becoming popular for people who are into social media.