When considering what ad types and ad sizes to use for your website, take a little time to understand what Adsense types and sizes work best and where they work best.
The Adsense images below are taken from 2009 to 2016. There is one thing I should note, the 728×15 (aka link ads) and the responsive I only started using in the last year.
The way I look at this, the 728 x 90 and the 250 x 600 Adsense ad sizes are the winners, but there is a reason for that. It is the placement of the ads.
In almost all cases on all my different websites I will put the 728 x 90 at the top of the page/post so it is the most visible.
The 250 x 600 Adsense size are most commonly on the side of the page. Being longer that the other ads, they appear to get more attention than the smaller ones, but you use up a lot of real estate on your website.
The Responsive Adsense ad size seems to be working pretty well too. The Responsive ad was introduced by Adsense Jul 31, 2013, during the mobile and tablet rush, as it is specifically designed for sites that are mobile responsive and/or adapt to different screen sizes.
Dynamic image ads are animated image ads are graphical, dynamic images that may appear in your ad units if you have enabled image ads.
So here would be my "Top 3 Google Adsense Ad Sizes" based on clicks vs. revenue based from the data below.
- 250 x 600 (I have very few sites that I have this ad size, so based on that and being #1 in revenue I had to put this #1)
- 728 x 90
Below are Adsense ad stats collected over 7 years of using Google Adsense. Make up your own mind on what Google Adsense size works best for revenue.
I only included what I think are the two most important stats. The amount of clicks an ad gets and the amount of revenue you make per click on that ad size.
(The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.)