There’s more to social media marketing than just the initial pages and posts. Advanced marketing strategies can be used to make social media efforts go farther to gain and hold customers.

Small businesses today have figured out that they must use social media to build their business community most effectively. It’s much more sophisticated than marketing plans of the past.

Advanced strategies can be used to follow up on the basic social media marketing campaigns. They are techniques that can be used beyond the basic social media. The main idea can be expanded to drive your consumers to where you’d ultimately like them to go. Those handling social media for your company should have a solid understanding of how social media works and should know as much as possible about marketing a business on the internet.

There are three advanced strategies that you should know how to use for best results in building a great client or customer base that visits your website and keeps coming back for more.

3 Strategies for Social Media Marketing

1) The first strategy uses multimedia to attract and hold consumer attention. Short attention spans need to be addressed. Engage them in exploring additional information through use of videos and pictures. It’s easy to make short film explanations and upload them to your social media formats. Use an inexpensive camcorder. They are simple to use and provide a way to get your point across or even to show how you go about producing your product.

2) Strategy number two is to use the same format and branding across the board with your electronic and paper print ads. For example, use a business card to do what it has always done, but in a new and unique way. Be sure to add your URL and email information to encourage a visit to your website online.

3) The third suggested advanced strategy is to use the local search capabilities wherever possible. (See "5 sites to help get you to the top of Google".) So many consumers now look first online when they are interested in even local products and services that it only makes sense for your company to let them know where you are. Check out your local competition and see where they have advertised. Use local online business directories to provide your local contact information and even a map to your location if applicable.

This is particularly important today, as consumers are becoming aware that supporting local economy is smart where possible and when practicality dictates. Give them a way to find you as small businesses can easily be overlooked by local buyers when they don’t know your company is close by, prompting them to look elsewhere for what they need.