A lot of buyers are now transitioning to online purchasing rather than physical purchasing.

The internet is a tool that is usually undervalued and not used to its maximum potential.

Real Estate Business Google Ranking

Source of Featured Image: Envato.com

The internet has changed the way people do their business. Instead of paying for ads in radio stations or newspapers, businesses are paying ads on websites.

So, companies are starting to go with the trend. They have their sites, either done by themselves or a web design company. It is not enough to merely have an excellent-looking page. It is more important to have a high rank in search engines like Google. Potential buyers will have an easier time looking for your website if you are on the first page of Google’s search engine. Here are some SEO tools to increase your real estate business’ Google ranking.


Keywords are vital elements in any SEO campaign. It is essential to choose the right keywords to use for your website. If you cannot come up with keywords that are related to your business, you can use Google Adwords. Other than the keywords being connected to your business, you should use words that have an intent to buy. For example, you can optimize the keyword “buy a unit in Horizon Terraces in Tagaytay Highlands.” This shows that the person who is searching has the desire to buy and that the person is not just window shopping.

These keywords should also be integrated into your website. You can change the page title,  URL,  title of images, and other elements of your site. For example, you have a picture of Horizon Terraces.

You can name the picture as “buy_unit_in_Horizon_Terraces_in_Tagaytay_Highlands.jpg.” A lot of people forget or undervalue these acts. But, it is vital to get a high rank in Google. A lot of people are always looking online. But, they cannot find you if you stay hidden from them. Be sure to raise your Google search ranking so that more people can locate and visit your website.

Clients’ reviews

Create an account on review sites to let your clients review your business. It is crucial for your SEO campaign. These reviews and testimonies can significantly help your website. These reviews also show that your business is legitimate. Furthermore, prospective buyers will also be able to trust you because you had other clients talk about you.

You can regularly message or e-mail your past clients and kindly ask them to leave a review on certain review sites where your business has an account. You will continually have new reviews to post every time that you want. This tactic also helps in improving your search rankings.

Build relationships with people in your industry

Backlinks are essential to increase or improve your Google rankings. Have a healthy business relationship with your competitors or other real estate agents and other famous people in real estate. The primary purpose of this is to create backlinks to your website when other people talk about your business. You need to create high-quality posts that other people might share and talk about in their posts.

Getting inbound links from a website with a high domain authority will quickly raise your Google search ranking. Therefore, bond with other big names and brands in real estate. You can even help each other out by trading links.

Made with Visme

Animated Just Listed Instagram Post Template

Advertise your home being on the market with this modern social media template.

With the help of Visme’s simple yet beautiful Instagram template, you can quickly share your home’s listing information. This social media graphic is straightforward and clearly communicates your message without overwhelming the reader.

Customize the backdrop of this Instagram template with the image of your choice by perusing a vast selection of high-resolution stock photos. You can browse hundreds of sharp and colorful images that fit your needs and draw in your audience.

Be mobile-friendly

A large percentage of people who are looking for real estate properties use their mobile devices. In the near future, probably the majority of potential buyers will all be using mobile devices to do their house shopping. Real estate companies should keep up. You will miss out on a large number of site visitors and buyers if you do not make your site mobile-ready.

When you make your website, make sure that it is mobile-friendly. It is crucial for your site to have a fast and responsive design. People do not like waiting for a page to load. The expected time for loading is only two seconds. People tend to leave a page which takes longer than two seconds to load. Do not waste the time of your potential buyers. The earlier they buy, the earlier you will get your profits.

Other than loading speeds, you should also optimize your images to be ready for the screens of mobile devices. Reduce the sizes of large pictures so they can fit the screen perfectly. A picture, no matter how beautiful it is, is useless if you do not display it correctly. No one will be able to appreciate your images if they can’t see it clearly or adequately.

Go on social media

Almost all types of businesses need to have a social media account. Millions of people use these social media platforms every single day. It is a great place to get exposure and increase traffic towards your website. You can advertise your business on Facebook for free. But, you can also pay for advertisements to further reach more people a lot faster.

Keep track of results

Doing all these tips will be useless if you are not getting a return on your investment. You will also have no idea if you are having a successful SEO campaign if you are not checking the results of your work. You could set the criteria. Usually, the criteria are search ranking, page visitors, and conversion rate.

After doing your SEO campaign, your Google ranking should have risen. You should be on the first page of Google’s search results so that people can easily see your website. Typically, if you have a high ranking in Google, your page visitors will also start to increase. Furthermore, with a beautifully created website, your conversion rates should also go up.


These are just some ways to help you increase your real estate business’ Google search ranking. There are more SEO tools that you can utilize to improve your ranking further and reach more people. The world has changed over the past few years. It is time for real estate companies to follow the trend to keep up with other competitors.

About the Author: Angelo Castelda

Angelo works as a contributor for a news magazine in Asia. He loves to learn and understand diverse cultures and aims to share through his writing his experiences around the world.

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