An Internet marketing campaign is a highly complicated machine and like all highly complicated machines, it requires at least a basic understanding of how all the components fit together to optimize it and get it running smoothly.

Understanding The Internet Marketing Lead Generation Ecosystem

Imagine you’re driving down an unfamiliar road when your car’s engine begins smoking and grinds to a halt. If you pop open the hood, will you know where to look to find the problem? Would you even notice if your fan belt was broken?

Likewise, if your Internet marketing isn’t delivering the lead generation you expect from it, how would you start to identify where the problem was, or if any crucial components were missing?

Here at Straight North, a leading Internet marketing service based in Chicago, we spend a lot of time helping clients optimize their online marketing, and we realized that it would be very helpful for us and our clients if we could visualize the ecosystem of an Internet marketing lead generation system.

We created the following infographic to provide a kind of blueprint for a fully integrated Internet marketing strategy that could help us and clients identify all of the various components that need to work in harmony to make a successful campaign.

Look it over and see if there’s anything your campaign is missing.​

Lead Validation
Mystery Man

About the Author: Brad Shorr

Brad is Director of Content Strategy at Straight North, a B2B Internet marketing company in Chicago that offers SEO, PPC and web design services. With more than 25 years of marketing and sales experience, Shorr has been featured in leading online publications including Moz, Smashing Magazine and Forbes.

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