The internet has changed the way consumers and customers go through their buying journey with information on products and services readily available for their perusal after a few clicks in search engines.
In fact, thousands and thousands of queries are keyed in every second, seeking to find the answer to a question or provide a solution to a problem. This gives a clear opportunity for businesses to set themselves apart from competitors through positioning their brand on top of search engine results. Securing a spot in the first page of search engines can, after all, ensure exposure and a steady flow of traffic, and with traffic come leads and higher return of investment.
No wonder every marketer who wants to penetrate and navigate the ever-changing world of digital marketing will have encountered the need to understand exactly why and how Search Engine Optimization (SEO) works. It is an important consideration in any marketing strategy.
Keeping SEO’s best practices in mind when businesses design websites and create content can help a lot in one’s quest to rank high in search engines. The reality, however, proves to be challenging. For one, many search engines, like Google, update algorithms constantly. This means the factors that affect a website’s ranking undergo changes. What works today may no longer work tomorrow. It can make the job of any marketer even more difficult.
That is why it is imperative that marketers, especially beginners, should arm themselves with necessary knowledge on the ever-changing SEO dos and don’ts. Knowing what to expect and how to keep up with the changes will help them leverage their SEO strategy in the best possible way.
Now that it is 2019, a look back into the progress of SEO will let one see how far it has come from its humble beginnings in the 1990s to the essential marketing component that it is today. You will find this information in the infographic below.
It takes marketers through the different stages of SEO evolution, with facts, statistics, hacks, and tips that every beginner marketer could add to her arsenal. Ultimately, an effective marketing strategy requires continuous learning.
About the Author:
The SEO-Alien is a project started in 2009 regarding all things online marketing. The site started out more of a diary of predictions, suggestions and references to things I frequently used for online marketing... before social media marketing was even an option.
I hope you find the information and tools presented here useful and something worth sharing with others.
If there is anything else about online marketing or any online advertising strategy you think would be helpful, please let me know.