If you have an online business then you probably know how much of a struggle it is to climb up the search engines. And, even when you do begin to rank well for some organic keywords it's almost impossible to maintain your position. That's where pay per click management comes in and saves the day!
Pay per click, or PPC, is a method of internet marketing where advertisers pay on a 'per-click' basis. It's a great technique to utilize alongside your organic SEO efforts – providing you know exactly how to manage it.
In the Galactic Guide below, part of the Hitchhiker's Guide Series by e-commerce experts, AmeriCommerce, you will learn everything you need to know about PPC Management and how to manage it like an expert!