Apple's marketing has become a benchmark for other companies to follow. Their ads are very straightforward, following a simple marketing strategy.
Another strategy often used by Apple is creating a mystery around a product launch. Nobody likes a spoiler but everyone loves a surprise, so keep your goodies to yourself until the day comes to pull the rabbit out the hat. Just as Apple taught us. They leave you hanging until the very last minute so that when they finally unveil a product you can’t wait any longer to get your hands on it!
These are just a couple reasons Apple's marketing is being studied and being imitated by other companies large and small. To see some of the other reasons why Apple's marketing stands out in the crowd, read the infographic below!