One thing is for sure, email providers hate affiliate links. To ensure a higher rate of delivery of your emails, it's best to cloak those affiliate links. Cloaking affiliate links will not only help your delivery rate, but also help you get more clicks, as well as a few other benefits.
Email services hate affiliate links in your email hyperlinks, but there are other reasons to cloak your affiliate links anywhere you post them.
#1 Building a Trustworthy Link
Let's face it, what looks better to the person reading your link on Facebook, email or any social media site? Which one creates more trust?
Well, I hope you would agree, the 2nd one looks better. It looks like a link to your website, or if people are not familiar with your website, at the very least it looks like a proper URL and not one with codes and numbers that will create doubt as to whether one has enough trust to click it or not.
#2 Helps Delivery Rate of Emails
Cloaking your affiliate links in emails will for sure help the delivery rate of emails that do not go to spam. The email service will look at that link as a link to your website, not an affiliate link.
How to Cloak Your Affiliate Links
First, I am assuming you have a hosted domain name. Login to your c-panel and look for and click the 'Redirects' in your Domain Management section.
Add your redirect. Choose the domain name you would like to use, (if you have more than one) and create a friendly URL. Then re-direct that URL to your affiliate link.
- Select "Permanent (301)"
- Select "Redirect with or without www."
- DO NOT choose "Wild Card Redirect"
Test it! Copy the URL you created and post it in your browser. If it works then everything is set-up correctly and you can start sharing more user-friendly affiliate links in your emails and on Social Media Sites!
Thanks for that info Jim!
There is an easier way that doesn't involve your cPanel – add the plug-in 'Pretty Links' to your blog. Easy-peasy…
Thanks Mike, can you also use those links in emails that go to the source?
Yes, they are the same sort of redirects that going through the control panel gives you. There is a free (Lite) version that does just fine, and it shows you all your redirects in a nice grid for easy maintenance.
Sweet, I heard of and tried a couple others, weren't very user friendly. I will check this one out for sure, look for a future post 🙂
I like using plugins that do double duty, so tend to use my the plugin titled "url rotator" as it does both. It masks the link, but you can also use it to rotate URLs.
Thanks Jim, I guess I will be doing a future post on different plugins that will do the same. Thanks for the that one, I knew you used one, couldn't remember what one it was.