Mobile Marketing Boosts Small Businesses!According to Grow Smart Biz, of the 500 small business owners studied, 84% saw an increase in new business activity after engaging in mobile marketing. 69% “somewhat or strongly agreed that ‘mobile marketing is key to my small business growth in the next five years.”

Take a look at these statistics regarding mobile search users:

  • - 25% of smartphone users made a purchase in-store.
  • - Over half of smartphone users called the business.
  • - 49% of smartphone users looked the business up on a map.
  • - 1 in 5 smartphone users made a purchase online.
  • - QR code scans increased 300% in 2011 over 2010.
  • - QR code usage jumped 617% from January to December 2011 in top 100 magazines.
  • - Mobile email opens increased 34% while opens on webmail and PCs decreased by 11% and 9.5% from April to September 2011.
  • - At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phones while in a store.
  • - More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.
  • - 79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result (Google/Ipsos 2010).
  • - More than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.

Mobile Marketing for Business

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