Last update: 02/01/19
Search Engine Optimization or commonly known as SEO plays a significant role in marketing industries. SEO has helped millions of users to find solutions to their problems or answers to their questions per day.
"The objective is not to 'Make Your Links Appear Natural'; the objective is that your links are natural." – Matt Cutts
Because of its proven effectiveness, SEO has become widely used for online marketing strategies. Even SEO Manila would advise potential marketers to use SEO efficiently and effectively to achieve a desirable outcome.
1) Increased Traffic
The goal of SEO is to make your website easy to both users and Google. However, its success would depend on how you, as a marketer, provide guaranteed SEO to your audience. To give you an idea of how crucial it is, we list down some things on how SEO brings a significant impact on your marketing strategies.
One of the main reasons as to why marketers use SEO on their marketing strategies is to increase their website's or blog's traffic. A guaranteed SEO such as having relevant keywords, informative content, title tags, meta descriptions would be an appealing website for you audience to click and visit. Of course, more clicks would also mean more chances to boost your website's traffic. In this point, it will lead to an increase of page rank in the Google search engine.
Internet marketing is also a form of business. That means, marketers who invested in the industry would make sure they get a desirable Return On Investment (ROI) through the use of a guaranteed SEO. It does not matter whether you are an ecommerce or non-ecommerce site, there are no objections when it comes to the ROI. Generally, for ecommerce sites, SEO agencies can determine which paths users take to complete a particular sale. While for non-ecommerce sites, marketers can attribute values to their lead conversions such as 'contact us' form fill-out, to achieve a desirable outcome on your marketing strategies.
3) Increase Site Usability
Again, SEO helps make your website a user-friendly for the consumers. It makes sure that your site's architecture and links to make pages are easier to find and navigate. Moreover, a good SEO would also make it easier for users to find the right information that they need on your website as well.
4) Brand Awareness
Marketers who are promoting a particular product must use SEO efficiently and effectively since it is a crucial step in boosting brand awareness to your potential consumers. Since SEO help increases your online visibility, more people would know that a particular brand or product exists. Not to mention, it instills trust to your consumers since high-ranking websites are generally perceived to be more trustworthy than the lower ones.
Marketers do know well that without a guaranteed SEO, there will be a slim chance a marketing strategy would succeed, especially nowadays where marketers deal with their competitors in the marketing industry. In order to succeed, every link, keyword data, and traffic should be and must be organic to achieve a desirable SEO.
Author Bio: Mark Abrim writes SEO articles for businesses that want to see their Google search rankings surge. He contributes articles about SEO techniques regularly to help new SEO beginners here in the Philippines also the industry.