There are about 7.6 billion people in the world currently, and almost half of the global population is reportedly using social media on their desktop and mobile phones (3.19 billion, as per the estimate).

So, if other people still assume that Facebook and other similar apps are just for children to use, it’s safe to say that such is not true.

Based on these numbers, businesses are missing out on the benefits of being social media active if they don’t include this strategy in their digital marketing efforts. What other channels can give them a global audience of billions in a snap?

Understanding the different age groups on social media today and how they use it will greatly help you in creating social media marketing plans. By aligning your content with your target audience’s social media usage, your brand can stay relevant. This, in turn, will help increase profits. Let this infographic on social media statistics be your handy guide in crafting targeted content and messages.

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