Last update: 03/03/19

SEO Explained! Search Engine Optimization is always changing and 100's of Google algorithms constantly being updated, it can be difficult to keep up with all the changes. This infographic about SEO will help.

So let's start here with the question, "What is SEO?"

SEO stands for Search Engine Optimization which is the process of getting a website closer to or on the first page of Google organically. Organic Search Engine traffic is technically free, (not a paid placement), but the time it takes to get to the first page of Google for certain keyphrases can take a lot of time and effort, and this is what businesses pay for.

The advantage to good organic placements on Google is your placement will stay there for a very long time, unlike a paid ad that will disappear after you stop paying for it.

Why is SEO so important? The answer is simple. Google’s top 5 organic Search Engine results get 75% of the clicks and most users will never go to page 2.

This is only one of the many reasons why SEO has become such a lucrative business and why so many marketing graduates are choosing SEO as their career. The SEO industry isn't going to be ending anytime soon either. 

From meta tags to backlinks, here are "16 Frequently Asked Questions Answered about SEO"


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