Last update: 02/01/19
Professionals who have long been working in the field of SEO would agree that it’s not necessarily an easy field to navigate. Using time-tested SEO guidelines can help keep you on track.
Search engine metrics change from time to time and it could mean a major change in the type of practice content providers do. Creative industries such as web design Philippines are also faced with the challenge of creating responsive sites that are easy to load and have the essential tools to house the articles, images and other data provided by the content team.
Understanding how SEO works is a crucial matter as it gives you the following advantages.
- It Helps You Find more Relevant Keywords
Keyword searching is vital in any content marketing effort since this dictates what kind of things your target market consume. Crafting different types of content may it be for blogs or landing pages all starts with a keyword. Getting this right is the first step to befriending the search engine metrics.
- It Helps You Find External Sites To Link To
Following the SEO guidelines also helps you find potential authority sites belonging to your niche. By linking to those sites, you’re also increasing your visibility.
- It Helps Enhance Your Titles
Titles can be tricky since they dictate whether or not the rest of your content will be read by your audience. Even if you craft an engaging one, as per your personal standard, this doesn’t guarantee that search engines will see it that way. By knowing SEO rules, you increase the chance of creating better titles.
- It Makes Your Site And Content Description More SEO-friendly
Much like with the title, thorough understanding of SEO guidelines also helps you create descriptions that contain relevant keywords.
- It Helps You Craft More Appropriate Descriptions Or Captions For Your Images And Videos
One common mistake a lot of new and even seasoned content creators is the inability to create a caption for images and videos that are highly recognizable by search engines. Much like the text content, images and other media are part of your content and the metrics used in analyzing their relevance is part of the whole package.
- It Helps You Focus On Crafting Readable Content
‘Write like a human’.We hear this tip often when writing articles for blogs because a lot of online content sound like they’re written by machines who don’t care about the people reading the post. Learning about SEO guidelines makes you more aware of this importance of communicating your message with sincerity.
- It Helps You Avoid Penalties From Search Engines
Content repetition and bad linking often get you penalized by search engines. This is because such practice makes you look like spam. Once penalized, you will miss the chance to get more traffic to your site.
- It Helps You Think Of Fresh Content
One of the vital factors that measure the relevance of your content is its freshness. The more timely the updates are, the easier it is to assess the value of what you provide.
- It Helps You Easily Spot Parts Of Your Content That Are Ruining Its Performance
By having a thorough knowledge of how SEO works, you are helping yourself minimize the instances of incorporating bad copy to your works. This already includes broken links, weak meta tags and irrelevant description.
- It Helps Create More SEO-friendly Links
Custom links are not the best choice when providing identity on your individual pages. SEO rules state this well enough. By understanding its policy, you’ll have a better way of constructing links that help generate traffic to your site.
Some experts might argue that search engine optimization is old school and that there are better means to increase one's presence online. However, statistics clearly says otherwise. Optimization still works. There are changes in the metrics but ultimately, using time-tested SEO guidelines do work.