Mobile Marketing Boosts Small Businesses!According to Grow Smart Biz, of the 500 small business owners studied, 84% saw an increase in new business activity after engaging in mobile marketing. 69% “somewhat or strongly agreed that ‘mobile marketing is key to my small business growth in the next five years.”

Take a look at these statistics regarding mobile search users:

  • - 25% of smartphone users made a purchase in-store.
  • - Over half of smartphone users called the business.
  • - 49% of smartphone users looked the business up on a map.
  • - 1 in 5 smartphone users made a purchase online.
  • - QR code scans increased 300% in 2011 over 2010.
  • - QR code usage jumped 617% from January to December 2011 in top 100 magazines.
  • - Mobile email opens increased 34% while opens on webmail and PCs decreased by 11% and 9.5% from April to September 2011.
  • - At the end of 2011, nearly 1 in 5 smartphone users scanned product barcodes and nearly 1 in 8 compared prices on their phones while in a store.
  • - More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011.
  • - 79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result (Google/Ipsos 2010).
  • - More than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.

Mobile Marketing for Business

About the Author: Mike Barnes (337 Posts)

Always taking advantage of the latest Internet Marketing possibilities, Mike Barnes has become globally recognized for his Search Engine Optimization abilities as well as his innovations using Social Media, Mobile Marketing, WordPress Design and marketing virtually anything online.