Content is a rising player in the business world. Social Media, online advertisements, and company homepages all require it.

Content presents information for digestion and the way it's presented has lasting effects on the people ingesting it.

Curating Good Content

The Wealth of Benefit Found in Engaging Content

Many studies have shown that good brand representation online not only positively affects consumer base, but has a positive effect on employees as well. Good content representation is engaging. It communicates well, fascinates the viewer, and breeds excitement. Consumers are excited to take part, and employees are excited to share. This works in the realm of sales, brand representation, general company information, employee announcements, brand-related news, and even simple website access. In today’s digital world company broadcasting is vital, and certain tenets allow such broadcasts to elevate business reception.

Good News Has A Positive Effect

Statistics show that good news is a much-appreciated commodity. Although it is true that everyone likes a bit of good news, company employees enjoy it even more. A passionate employee keeps up with current company events. Sharing positive news allows them to feel pride. They then turn around and share that pride through social media, because everybody shares everything on social media. Now the PR-like good news is filtering through potential consumers who see the post. Those consumers turn around and re-share the content, so now it reaches a broader audience. This means that simple positive content can create a virtual domino effect. This is beneficial for both sales and employee turnover. People who are happy where they work to stay where they work. Such positive broadcasting can revolutionize a company’s entire employee advocacy program. It makes employees feel like they are part of something bigger.

Educate Your Audience

The wealth of information available online has led to a more informed society. The positive content that starts being re-shared across the web is going to be fact-checked. This is why educational content is a close second in a company’s re-shared content output. Educational content answer questions provide real-life topics and give readers something they can apply to their every day. The most popular forms of educational content cover topics like company futures, career goals, balancing work with life, general company information, and leadership. The content needs to have a resonating quality, something the readers can connect to. For example, a biographical piece about the company CEO should accomplish more than one thing. Not only should it inform people about the company itself, but contain a lesson in hard work and perseverance. This is what John Q. CEO did to be successful, you can do the same thing with your work ethic. It may highlight the personal struggles that readers relate to or focus on philanthropy to boost pride. Effective education content fulfils all of these goals, and at the same time advertising the company.

The Wealth of Benefit Found in Engaging Content

Many studies have shown that good brand representation online not only positively affects consumer base, but has a positive effect on employees as well. Good content representation is engaging. It communicates well, fascinates the viewer, and breeds excitement. Consumers are excited to take part, and employees are excited to share. This works in the realm of sales, brand representation, general company information, employee announcements, brand-related news, and even simple website access. In today’s digital world company broadcasting is vital, and certain tenets allow such broadcasts to elevate business reception.

Good News Has A Positive Effect

Statistics show that good news is a much-appreciated commodity. Although it is true that everyone likes a bit of good news, company employees enjoy it even more. A passionate employee keeps up with current company events. Sharing positive news allows them to feel pride. They then turn around and share that pride through social media, because everybody shares everything on social media. Now the PR-like good news is filtering through potential consumers who see the post. Those consumers turn around and re-share the content, so now it reaches a broader audience. This means that simple positive content can create a virtual domino effect. This is beneficial for both sales and employee turnover. People who are happy where they work to stay where they work. Such positive broadcasting can revolutionize a company’s entire employee advocacy program. It makes employees feel like they are part of something bigger.

Educate Your Audience

The wealth of information available online has led to a more informed society. The positive content that starts being re-shared across the web is going to be fact-checked. This is why educational content is a close second in a company’s re-shared content output. Educational content answer questions provide real-life topics and give readers something they can apply to their every day.

The most popular forms of educational content cover topics like company futures, career goals, balancing work with life, general company information, and leadership. The content needs to have a resonating quality, something the readers can connect to. For example, a biographical piece about the company CEO should accomplish more than one thing. Not only should it inform people about the company itself, but contain a lesson in hard work and perseverance.

This is what John Q. CEO did to be successful, you can do the same thing with your work ethic. It may highlight the personal struggles that readers relate to or focus on philanthropy to boost pride. Effective education content fulfils all of these goals, and at the same time advertising the company.

Name Repetition

Whatever content your company employs will be more effective if the name of the said company is mentioned at least once. Statistics show that 36% of effective broadcast content contains the name of the business. Our brains work in a very funny manner, and mentioning the name allows readers to connect the information to your company. This connection keeps the audience engaged, allows you to brag, show off some awards, and facilitate some pride. Totally vague content communicates information but gives readers nowhere to go with it. Mentioning the company allows them to connect the content to real life. It allows the content to be grounded.

Go Visual

Content does not just have to be words, and in fact, it should not be. No matter the article a well-placed picture gives readers to reference. For both employees and consumers, this allows the information to be grounded and gives them a focal point. Retail business needs their content to be more visual than literal.

The same way, images are a powerful way to process information, garner interest, and arouse emotion. Adding pictures to any type of content only boosts its effectiveness. In the case of retail, it has maximum selling value. This is why any type of retail page is saturated with pictures. If you have an online store then you should try adding content along with relevant pictures as these would attract the visitors and would be an ideal site according to web crawlers just like what Rodan and Fields have done for its website.

Video

Video has the same broad effect that pictures do. The only difference is that videos can show the product in action. Videos also personalize information by allowing the subject to be seen and heard. Instead of reading about a CEO, you get to watch an interview with said CEO. This tells more of a story and bears more of an impact. Successful content will oftentimes contain both. Video also has the capacity to transmit more information than print. Video marketing is good for employee advocacy as well as consumer interest.

The point of content is to boost the company it is attached to. This boost can be in form of an invigorated workforce, a rise in sales, or a combination of the two. Engaged readers retain more information, stay focused on the subject longer, and become excited about said subject. This is exactly what any company want from consumers and employees.

Helen Cartwright

About the Author: Helen Cartwright

Helen is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com

Let Jasper Write Your Marketing Copy for Free

Some of the links on this page may be "affiliate links", a link with a special tracking code. This means we may get paid commission on sales of those products or services we write about. The price of the item is the same whether it is an affiliate link or not. Regardless, we only recommend products or services we have used, tested and believe will add value to our readers and our editorial content is not influenced by advertisers or affiliate partnerships. Basically, we may earn some much needed 🐶 biscuit money, and we genuinely appreciate your support.

This disclosure is provided in accordance with the Federal Trade Commission’s 16 CFR § 255.5: Guides Concerning the Use of Endorsements and Testimonials in Advertising.