Do Social Signals Affect the SERPs or Not?

There is a lot of contradicting and confusing information out there in regards to the effects of social media affect on SEO and SERP. Most people insist that social media does in fact impact SEO, and that its influence will keep increasing. Likewise, the insistence...

How Google Sniffs Out Your Paid Links

Google’s Matt Cutts has made waves in the online marketing world recently thanks to his somewhat strongly worded warnings against low-quality guest blogging and paid links. Guest Post by Adrienne Erin: We’re not going to get into the moral ambiguity of either of those...

Is Yahoo Rejoining the Search Game?

Recently, rumors began swirling that Yahoo wants to reassert its search engine dominance by re-entering the market. That may be easier said than done though, because Google has conquered the arena, and enjoys a market share that’s over 80 percent. Guest post by...

Viral Marketing Is About Creating an Experience

With social media really hitting its stride lately, not just as a way to keep grade school friendships alive, but also as an invaluable tool for advertising, marketers everywhere are wondering how a social campaign can offer a solid return on the initial investment....

Four Steps to a Weightier Blog

Your blog is informative and entertaining – but so is everyone else’s. Some of those bloggers are outperforming you because they have better content, better connections or wider reach. They’re also voices of authority, so their blogs carry a lot of weight. Guest Post...
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