Ever since the advent of search engines, businesses have changed considerably.
What was considered the best marketing strategy before Google became popular quickly became outdated.
Google’s Search Engine allows users to search from a pool of information like never before. As a result, businesses that adopted the new change in their strategies achieved considerable growth, while others stuck to the brick-and-mortar model faced significant losses.
With SEO becoming one of the businesses' most critical marketing strategies, businesses must understand how it works.
User Engagement for SEO Success
User engagement has now become quite critical to SEO success. The keyword stuffing strategy worked before, but now users want only quality content. To improve the user experience, Google has also shifted its indexing criteria.
When users search for something on the search engine using a particular keyword, Google displays results that are optimized in terms of the content and value provided to the user.
User engagement metrics allow Google to understand which kind of content is best and rank it accordingly. So, ranking well on these metrics can help businesses to attain SEO success.
SEO Success Equals Business Success
For businesses in Dubai, adding value means presenting content in a way that is easy to read, fulfills the user's needs, and depicts what the business is about.
For example, if a preowned watch business in Dubai does not list its watches on its website, users won’t take long to shift to platforms that provide this information.
Suppose you have a business in Dubai and want to create user engagement to attain SEO success and, ultimately, business success. In that case, you should go for the best SEO company Dubai that understands the business, the user needs, and the user journey.
Here are some user engagement metrics that help rank sites on Google in 2022:
The title and the Meta description allow users to understand whether the content from a link match what they are looking for or not.
For example, if a link is ranked 5th in search results on a particular keyword based on keyword and SEO techniques but does not get the traffic that other links listed on the same search results are getting, Google will de-rank it. This is because it will assess that the link is not providing the information the user wants.
The time the user spends on the website after clicking on the link is called dwell time. There are two reasons why users immediately leave the website: slow loading and content that doesn’t match what the user is searching for.
The bounce rate is a metric that helps understand how well a particular page performs in retaining viewer attention.
Actions from Other Sources
Backlinking is a technique that helps Google index content. You publish content on other high-value websites that link to your own.
Clicks from other sources help rank the site on Google search results.
8 SEO Techniques to Improve User Engagement
Some techniques like optimizing the content for keywords and adding backlinks are straightforward ways to get the webpage to rank. But some issues cause a decline in the dwell time which is one of the main ways to gather user engagement. This engagement helps sustain the webpage’s position in the search results.
Here are some SEO techniques that experts suggest that help increase user engagement:
1. Remove Troublesome Widgets
Your website must be quick to load. According to a study, if a website takes more than 3 seconds to load, 40% of visitors abandon the site.
So, removing widgets that you’re not using on the landing page is an excellent strategy to quicken the loading process.
2. Add Videos, Pictures, and Audio
Videos, helpful infographics, and audios also improve user engagement.
In addition to this, people absorb information in different ways, so it is essential that subtitles also accompany any video, so they can watch it if they do not want to listen closely.
3. Produce Helpful Content
This goes without saying that content that adds value to the user retains them on the website.
If you want website traffic, providing free information in the form of listicles, how-tos, and tips and tricks can help engage the user. It also creates a positive brand experience that helps translate this SEO success into business success.
4. User-Friendly Site Design
Organizing a site so the user can navigate through it without getting lost is another tip that helps retain the user. For example, if the website is easy to navigate, the user might go on to other pages, improving the website traffic and indexing.
5. Improve Internal Linking
Giving suggested/recent posts on your sidebar of the content and linking the content to other pages or helpful content can also increase the user dwell time.
6. Have a Search Option
Even though users come to the website through search results, there’s no reason to let them go after they’ve read the content.
The user can search for more information if they find a helpful landing page. So, the search bar helps increase the dwell rate and the website's credibility on Google.
7. Don’t Add Useless CTAs
Businesses often commit the mistake of putting up a CTA before the user has even gone through the content. This makes the user feel that the business is keen on selling them something.
Thus, the lack of trust causes the user to “bounce” and go for a competitor’s website.
8. Add a Chabot
Automating responses will become the top SEO trend in 2023. The ability to interact with the website and get the answers they are searching for can improve the website indexing and allow the website to convert SEO success into business success.
Businesses worldwide need user engagement to improve their SEO success, even if they are just blogs providing information as a product. The tips in this blog can help websites improve their user engagement metrics which ultimately helps them attain business success.
About the Author: Ashley Rose
Ashley is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well. She is crazy about chocolates.