Last update: 01/03/19

Do you want your website to rank on Google’s first page? But how? Through SEO, of course!

One thing you can do for your SEO efforts is to write the best meta descriptions and convince readers to click your link.

But what is a meta description?

A meta description is an HTML attribute that provides an on point and a summary of a particular page. When you are searching on Google, you often find the meta description just below the blue title tag. It is around one to four sentences long.

Here’s an example. If you search the keyphrase ‘best pizza in the world’, you will find this.

The sentences inside the red box are the meta description. Its primary purpose to provide users with a small glimpse into what the page is all about. If written correctly, it can increase your site’s organic traffic and your click-through-rate.

The more people click on your page link, you get more chances of getting a better rank. This is one of the main reasons why meta descriptions are essential.

To help you write a good meta description, here are some tips.

Unique Meta Descriptions

Time and again, having unique content is one of the best tips when it comes to writing for your website. However, it is also the same with meta descriptions. You might not get penalized for duplicate meta descriptions, but a clear description can be a sales pitch for your SERPs.

If you have duplicate meta descriptions for most of your web pages, users may get confused.

Length

Install the Yoast SEO plugin to help you determine the best length when it comes to meta descriptions. Make sure you use all of the possible numbers of characters to describe your webpage clearly. Don’t miss this chance to convince users to click on your link. If your meta description is too long, it might get cut off.

Use Keywords

Make sure always to include keywords when it comes to writing meta descriptions. Keep in mind that if Google sees that the meta description is irrelevant to your site’s content, it will just find the first sentence that has the relevant keyword to what users are searching for and show it.

Make sure you write a meta description with the right keywords because you may never know what Google is showing to the users.

Create Persuasive Ad Copies

Just like blogger outreach quality process, you have to be persuasive enough to draw people to your website.

Here are some things to keep in mind when writing.

  • Make it direct: With a limited number of characters, meta descriptions should be written clearly. Make it as straightforward as you can and include all the essential details.
  • Add a call-to-action: Use the right call-to-action and drive traffic to your website. You never know, it might just be what your meta description needs to increase that CTR.
  • Keep your target audience in mind: Make your meta description appealing to your potential customers. Write to them and not for your business.

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