Nowadays virtual assistants change the structure of searching.
Now anyone can do a voice search using their smartphone with the help of AI like Siri, Google Assistant, Cortana, Google Home, Amazon Echo and Apple's HomePod.
So, it is essential for any brand to place them self in the search result when people search their services using voice search.
How can you make the best position in the Voice search result? Don’t worry we have collected some of the essential factors that will help you to optimized the content of your website according to voice search.
Here are four tips for optimizing your content for voice in 2019 and beyond.
1. Try to place Customer Answers in Google Snippets
Likewise alluded to as "position zero" because of its noticeable area at the top of the SERP, an included scrap is a concentrate from a web page that Google has decided best answers the client's inquiry. Most usually, it appears as a visual cue list, a short passage of content, or a table of information.
As indicated by the Voice Search Ranking Report by digital office ROAST, up to 80% of answers on Google Home gadgets are drawn from Snippets.
The open door is clear: as a brand, you have to comprehend the questions that your clients will ask, with the goal that voice assistants – and search engines – will restore your answers.
There are a few different ways you can produce and streamline your duplicate to best get it positioned in the tricky "position zero":
Distinguish and answer relevant questions.
A tool like Answer the Public empower helps you to find multiple questions related to keywords. Only you have to do is to write a keyword in a box and hit enter. Utilising this instrument is an extraordinary method to shape your content age, which will this way answer client queries.
Always keep your answers comfortable and understandable don’t try to use the difficult word.
Remember that voice search queries usually are more conversational than composed questions, because the client is making their inquiry so anyone can hear. Subsequently, you ought to guarantee the content you create has a conversational tone.
Answer the question early
Google advises that the ideal approach to ending up position zero is to respond to the question from the get-go in an archive, section, or sentence.
2. Organised information: "How to" and Speak-able Schema
Brands and organisations along these lines need to make "how to" content in an arrangement that search engines comprehend, and that is done through schema markup.
Schema markup is a bit of code that you incorporate into your website content. It contains explicitly organised vocabulary that adds extra importance to the content.
By increasing your website content with HowTo schema, you're furnishing search engines and Online virtual assistant with clear guidelines to "how" queries, and pages with this sort of markup are bound to be returned for these queries than pages that aren't.
The speakable schema is as of now pending, yet it's trusted that once propelled, it will increase "speakable" zones of a web page, which will give them a higher shot of being returned in a voice search. Along these lines, SEO specialists should watch out for this component of schema throughout the following couple of years.
Organized information makes it such a significant amount of less demanding for Google (and other search engines) to comprehend your website content. This makes it a key strategy for voice search permeability, yet for SEO all the more comprehensively.
3. Refresh Your Neighborhood SEO
As indicated by BrightLocal Voice Search for Local Business Study 2018, 58% of buyers have utilized voice search to discover nearby business information over the most recent a year, while 46% of voice search clients search for a neighborhood business on a day by day business.
Hence, you truly can't bear the cost of not to keep your nearby SEO postings state-of-the-art, and this incorporates the information you'll have incorporated into your Google My Business registry posting.
Exact, far-reaching and exceptional information is critical to being noticeable in neighborhood searches, so you should review how your business name, address, and telephone number show up in postings over the web.
On the off chance that you have distinctive NAP (name, address, phone) information recorded in better places, at that point Google will have less trust in your business, and you won't rank too locally or in Google's nearby pack (giving you to a lesser extent a possibility of being utilized in voice results).
While numerous components are imperative for nearby SEO, we would suggest beginning with your Google My Business posting information, and neighborhood references, to guarantee consistency for your image over the web.
4. Improve Your Page Speed on Portable
Despite the blast in prevalence and accessibility of savvy speaker gadgets that have made voice an interesting issue again, shrewd speakers still can't contend with smartphones for sheer universality and comfort.
Customers utilising voice search in a hurry (for instance, looking into nearby business information) are more than likely talking into their smartphones and accordingly, no voice system would be finished without considering portable SEO.
Speed is foremost on portable, something which was underscored by Google's ongoing Speed Update for versatile search, which guaranteed to punish the slowest websites. Ensuring that your site stacks rapidly will give a much smoother experience from voice question to the site visit, and advantage your ranking and permeability in the portable search. To check whether your site is fast enough, run it through Google's Mobile-Friendly Test and Google's PageSpeed Insights. You'll get a rundown of suggestions on the most proficient method to expand your versatile site speed, and once executed; you'll stand a superior possibility of being returned for voice search queries.
About the Author: Alex Jone
Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.