Facebook has grown to be one of the most powerful weapons in businesses’ marketing arsenal. And from the looks of it, Facebook would remain so for a long while.
Facebook has proven that its large user base, as well as the many features geared for marketing, that it is a platform that businesses should tap. And that has been true. A lot of different brands have scurried towards Facebook for all sorts of advertising.
For you to come up with marketing campaigns that can help push your brand forward, here are some of the most effective techniques that you should give a try:
Take a Look at Your Demographics
One of the most important things that you should do for all your marketing campaigns is to properly identify your target audience. Only when you know and understand your audience is will you be able to come up with the right marketing strategy that could bring out the best results.
Perhaps the best point to take into consideration your audience is their demographics. Take the initiative to collect information about the demographic profile of your audience. Different marketing strategies apply to different demographic segments.
So bear in mind how important it is that you have a firm understanding of who your audience is, and what strategies would work best for them.
Plan and Find the Best Time to Post
Aside from the demographic profile of your audience, you should also take on the next level and having a grasp on psychographic elements, particularly on their online behaviour. Timing is key for your campaigns, and knowing when your audience is online will enable you to maximize the impact of your campaigns.
Posts that have been made during the time when your audience is offline might not be able to yield the best results. Meanwhile, posts that have been published during the peak level of audience activity are more likely to lead you to the desired results.
There is no one definite time as to when it is best to post so you will need to exert effort in knowing when your audience is online.
Different studies have shown, however, that certain times have shown more potential than others. You may try these as well, and then test whether these will work for you:
- Buffer claims that early in the afternoon except for Sundays is the best time to post.
- Per Hubspot, it is 1 pm to 3 pm on Thursdays and Fridays
- According to TrackMaven, you should post during Thursdays at 8 pm
- CoSchedule claims that you should post in in the week, or during the weekends, from 1 pm to 4 pm.
Take the initiative of testing various posting schedules and see which will lead to the best results.
Your audience would always appreciate gimmicks where they can get something from. Giveaways are some of the most valued among such gimmicks, but as a business who aims to grow, your giveaway promotion should be purposeful and strategic.
Giveaways can also be crafted to be on many different forms such as contests, or plain randomized lottery. Contests may seem more effective as this will engage your audience more, and this will give everyone a fighting chance over the prize you have in store for them.
Your prize should also be worthy of the results you wish to attain. So make sure that you plan your giveaway tactic well, for you to realize the goals you have for it.
Update your Fans through Live Stream
Tastemade’s Live stream
Facebook comes up with numerous additional features to keep its users engaged with the social networking platform. Businesses such as yourself may also tap these features in for your marketing needs. One of these relatively new features that you may tap is Facebook live. There are many ways for how you may be able to utilize Facebook Live such as by sharing behind the scenes of your other campaigns, or by sharing a broadcast of your events, or by holding an interesting interview.
It takes a little creativity to help maximize the use of Facebook features to deliver the results you want to achieve with your marketing campaigns
Invest in a Fresh Content Ad
If you can invest in paid Facebook advertising, then don’t hesitate to jump in on the opportunity. It will enable to you tap specific types of Facebook users who can be matched with your desired audience.
But to truly bring about the best results, your advertising material itself should be worth your investment. It should be fresh and designed for the win. With a winning content matched with the right boost, you will achieve great results.
Help Your Brand Grow with These Facebook Marketing Techniques
Utilizing Facebook as a marketing campaign can do you a lot of good. By coming up with strategized campaigns, you will be able to help grow your brand. The above strategies are some of the best ones out there, so you should give them a try today.