If you’re thinking about creating a new website for your business, you’ll find that it will take a tremendous amount of effort and thought if you want to do it right.
A good business website is customer oriented, and there are certain strategies that you can employ to help ensure that your new website takes into account the needs and preferences of your customers. It is quite possible to present current and potential customers with an idea of your products and services without overwhelming them. Below are the things you’ll want to consider if you want to achieve quick growth.
1. Professional Design
As with anything else, first impressions make a difference. If your website is clunky, hard to use and difficult to navigate, you have virtually created a formula for failure. Make sure that it’s easy for your customers to locate exactly what they’re looking for on your site. Brand image and identity is also extremely important. But beyond considerations of branding and SEO, you need to look at your site the way your customer will. This will make it easier for you to spot any flaws.
Make sure that your website menu is obvious and easy to use. Customers should be able to quickly go to your products or services pages without any problems. Also, think about the information your customer would like to have about what you are offering and make sure it’s available to them. Charts comparing the features of your products with your competitor’s or pop-ups displaying larger images of your products are all extremely useful.
2. Video Content
Studies have shown that potential customers are more likely to purchase a product or service from an online site if a product video is provided. Including videos on your product pages means you are providing your customers with additional information about your products or services so they can better understand them. All of your landing pages should have a video that provides a basic description of the product in question.
3. Customer Support
Very few things are more likely to turn off a potential or current customer than providing poor customer support. Customers are much more likely to end a relationship with you if you provide inadequate and inferior customer support. After all, wouldn’t you do that too if you were dissatisfied?
This is why you need to ensure that you quickly provide your customers with any help or information they need when it comes to your products and services. Part of this can be a customer training program – such as video or text tutorials – that help customers better understand how to use the products you offer.
4. Multiplatform Design
Almost half of all visitors to websites say that if they visit a business site on their mobile device and isn’t functioning smoothly, they view this as a sign of incompetence or indifference on the part of the company. You have to ensure that you have created a multiplatform design so that your website will work perfectly regardless of whether the visitor is seeing it a smartphone, a tablet, a laptop or desktop. If you want to give the impression that you are a professional, well-run company, it’s absolutely essential to ensure that your website is functioning properly regardless of the device being used to view it. Anything else makes you seem shoddy - customers don’t like shoddy.
5. Testimonials and Case Studies
If your business is successful, it’s a good idea to let potential customers know this by posting case studies and testimonials touting your product or services. Pointing out the virtues and advantages of what you have to offer will help convince visitors to your site that you might be exactly what they are looking for, resulting in another sale. A few positive testimonials from satisfied customers could be perfect for this.
6. Easy and Secure Transactions
When a customer is considering making a purchase from your website, you’ll want the process to go as smoothly as possible for them. The last thing you want is a barrier between your product and their payment. Beyond its initial appearance, customers will judge your business and your website on how quickly they are able to get what they want. Using an online payment portal can help.
At the same time, there is another side of the coin when it comes to customer checkout. This is the little matter of site security. Most customers will never make a purchase on a website where they feel uncomfortable handing over personal or financial information. You will want to ensure them that your site is highly secure. This means informing them about your SSL certificate encryption, as well as any other security measures in place to protect their credit card data.
7. Financing Options
Another thing to consider when you’re trying to convince someone to purchase your product or service – especially if it is something particularly pricey – is financing. Customers who might otherwise have balked at the idea of an upfront purchase might be more comfortable with the idea of making monthly payments to a financing company.
8. Trial Offers
If appropriate to the product or service you offer, you might want to consider trial offers. Many companies make use of this approach to convince customers that they have nothing to lose by buying your product. For instance, it’s quite popular with bed-in-a-box manufacturers. While it’s true you might get more returns this way, it’s also possible the increase in sales would offset this.
So to wrap it up, there are a number of customer-oriented websites strategies that you can use to help your business achieve quick growth. While all of the above strategies might not work for your particular company, it’s almost certain that some of them would.
About the Author: Helen Cartwright
Helen is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com