7 Clever Strategies to Generate More Leads Through Social Media

Social Media has morphed into one powerful tool for a lot of entities. You need to mix things up a bit and try to creatively think of ways on how you can put your content out there. Here are ways on how you can optimize the use of social media to help you generate more followers and potential clients.

Social Media Optimization

SMO (Social Media Optimization) means optimization of a website for social networks. In other words, it is a set of activities that need to be carried out on the site to advance in social networks. People often compare SMO to SEO (website optimization for search engines). However, these methods of promotion have significant differences.

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