Brand marketing is not easy. But there are ways (free and practical) to get your brand out in the market and raise awareness for it.
Whether your business is built around service or product-based brands, you need brand marketing strategies to uplift your business and add some extra to that yearly turnover.
Social media, for instance, is a way to boost your business's branding and build industry recognition across a wide set of targeted and nontargeted customers. The branding of your business puts your business forward in the direction where it sustains itself as it grows.
This piece of article is all about how you can make your business a brand and boost it further. So, without any delay, let us help you with making a brand out of your business.
Make Branding Strategy For Your Business
Without a proper foundation for your branding, you cannot make your branding efforts a success. Let's say that you took your business to social media and made a few posts. But that does not help in the long run.
It is essential to have a working strategy. You can break down your branding strategy into visual and motto-related fractions. The visual aspects are more about the fonts, colors, logo, and the brand's overall aesthetic.
The motto or manifesto of your brand expresses what it stands for and its general idea or purpose. Once you figure these out, you are ready to construct your strategy and move forward.
Understand The Demographics
Once done with their strategy, you must move forward with your goal on social media. You need to have a clear social media goal. For instance, what you want to achieve from this brand campaign.
Most of the time, the primary purpose is to raise brand awareness for your business. Then the processes come to generating leads and converting them.
72% of teenagers use Instagram. Most of the users of Twitter are aged between 18 to 29. So, you can select and prioritize one particular social media platform and then start your campaign. Once you create a clear framework based on age, locations, challenges, interests, and genders, you can leverage it.
Do Market Research
It is critical to run an in-depth analysis of the market when you are running a campaign. This is because the same audience you target is the target of another business. So, running market research will offer you the benefits of better market competition.
How to start market research? You can start by finding answers to these questions –
- Which platforms do your competitors use the most?
- Find out the type of content they often publish.
- Analyse their average engagement.
- What is the tone of their marketing strategy
- The kind of hashtags they use.
- Their call-to-action promotions
The more you can find about your competitor, the better you can implement the answers to your business. As a result, you can find out the platform best suited for your business. Then you can spread your brand across other platforms one by one.
Build A Guideline For Brand
When you want to make a brand out of your business, you need to read a few things that give off the characteristics of your brand. Since you will be working with a team, you need to set specific outlines to raise brand awareness. For instance –
Creating a brand voice: the tone/language you use for marketing your brand should be unique and identical across all of your social media channels.
Use emojis: based on your tone (if informal), you can use a few emojis on your social media channels. While creating social media content, the best practice is to stay informal in tone.
Hashtags: hashtags are very effective, but you need to sort out the necessary ones from the ones with low quality. You can always use trending hashtags and make them intuitively relevant to your brand voice.
Video marketing: it is better to put more focus on video content. Video content on social media is viewed and shared more than any other format of content. Therefore, it will be a wasted opportunity to not use them.
Use Humanized Chatbots: a brand's responsiveness on social media is the main power that helps a brand. But you cannot always be present to answer your customers' queries. So, what you can do is to take help from the humanized chatbots. They will cover for you in your absence and take the audience through the marketing funnel.
Create Content That Attract & Engage
People on social media love stories and posts that entertain and educate them. So instead of putting out bland marketing slogans, create content that people love. Once your social media content is relatable, fun, and educating, you will see a better engagement of audiences in your campaigns.
Depending on the type of content that suits your targeted social media channel, you need to start creating your social media content. You can post different types of posts like –
- Live Streams
If you have already done your market research and set a target for a specific audience, coming up with a content idea won't be tough. Now that you understand the type of audience you can cater your content to, you can move forward with the campaign and post regularly.
When you finish all the phases mentioned in this article, you can move forward with the campaign. But it is crucial to maintain a schedule for social media posts when you aim to brand a business. A schedule for social media campaigns will help you build engagement and keep the growth consistent.
We hope this article helps you understand how to start brand marketing using social media. You can reach out to us in the comment if you have any queries.