The world’s human population today is over 7 billion. 2.14 billion of these people will be online buyers by 2021. This will be an increase from 1.66 billion reported in 2016. A good portion of this online population could become your customers.

Amazing Ways to Increase Sales Using Digital Marketing-3

The big question, however, is how to find and reach your target audience, without spending too much in time, money, and other resources. How do you ensure that your website visitors will become sure leads and conversions?

Marketing gurus know that increasing sales and maximizing profits call for smart marketing strategies. The following is a list of 8 amazing tips to help your brand increase sales using digital marketing:

The Strategy

Educating your audience is one of the most effective methods that digital marketers can use increase their brand visibility. This gives businesses a chance to showcase their skills, expertise, and knowledge while offering something of value to their customers.

Educating helps create a more powerful and trustworthy engagement with your website visitors. And more so because what you are essentially doing is not selling to them but rather investing in their interests. This also has an effect of establishing your company as a reliable and expert source in your niche as well as exhibiting a commitment to your customers and prospects.

There are several ways you can use to help you educate your audience such as blogging, creating interesting articles on your social media platforms, producing video segments, and publishing ebooks.

Image courtesy of pixabay

1. Create a Youtube Video of Your Product in Action

Although people will read your user guides and product descriptions, many would confess the whole reading as tiresome and boring. This is because in product guides and descriptions, there is a lot of ambiguity and lack of tangibility about the product.

Brands, however, can turn the tables by creating short videos of their products in action and upload them on their YouTube accounts. Then generate links of the same and share them in their blog posts, emails, and on their social media platforms.

2. Social Media Promotions

As a marketer, you have to understand that social media marketing goes hand in hand with discount coupons and promotions. Remember, in the digital world, people are there going on about with their own businesses, and so it's your job to turn their attention to your brand; and promotions work pretty well.

Attach discounts on your products and ask your shoppers to like and share the information with their friends, relatives or on their social media channels. You can also run contests offering your customers something exciting after purchasing your products and services. Use the tips recommended by wishpond to help you run contests successfully.

Image courtesy of pixabay

3. Target

Target in social media is the ability to display content and posts to a specific audience that marketers have chosen.

Targeting helps marketers reach their followers on digital platforms with impactful and relevant marketing content or messages.

Social networks provide brands with social media analytics tools that help them gather heaps of consumer data. This data acts to inform companies about their customer's needs and preferences to guide them when they are making their social media marketing strategies. Once you have clear data about your audience, you can be able to create contents only intended to a certain demographic.

4. Build Customer Relationships

The rule of the thumb for marketers is to always remember that their customers are actual people and not robots. Hence the need for brands to find a way to build a relationship with their customers if you want to maintain their loyalty. This means engaging with them on a personal level.

You can start by replying to their comments on social platforms. If someone, for instance, leaves you a question on your, try giving them a response even if it is a vague one. Ask your consumers what they think about your product and how you can improve to better serve them. In the end, the engagement will help you understand your consumer's needs in a better way while at the same time build a relationship with them.

5. Pr

Public relations might be different from social media marketing, but both have a similar end-goal; to increase brand visibility and awareness. When you launch a new product in the market, or you are looking for hire, charitable contributions or any other important business the announcement, always draft a brief press release and send it to websites, bloggers, TV and radio stations or local newspapers. You might not always earn a courverage with these digital channels, but in the end, it's always worth a shot.

6. Webinars, Live Chats and Hangouts

Webinars live chats, and hangouts are certainly not new tools in digital marketing. All of them have been around for quite some time now. Nonetheless, marketers who don’t recognize these types of contents might be doing themselves a very huge disservice. Webinars form a truly unique content. Something that has become popular among social media marketers.

A research done by Content Marketing Institute has shown that social media marketers rate webinars in their top five most effective tactics that they use. And although many tend to ignore the value of webinars, it is one of the best tactics to reach out to the wide audience and potential customers.

Moreover, conducting Twitter chats, Facebook Live chats or creating Google Hangout on topics aimed at addressing the needs of your customers or target audience have proven to be very effective ways to attract potential buyers.

7. Webinars, Live Chats and Hangouts

Webinars live chats, and hangouts are certainly not new tools in digital marketing. All of them have been around for quite some time now. Nonetheless, marketers who don’t recognize these types of contents might be doing themselves a very huge disservice. Webinars form a truly unique content. Something that has become popular among social media marketers.

Image by Visme

8. Influencer Outreach

Influencer outreach is considered as a powerful alternative to traditional advertising. It is a great strategy for content promotion, developing credibility, and link building.

Here your main focus is on influencers and newsmakers in your business niche. To find influencers in your niche you can use tools such as Awario, BuzzSumo, and BuzzStream, designed to help brands identify top influencers relevant to their industries.

Marquis Matson

About the Author: Marquis Matson

Marquis is a writer, social media manager and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brand, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though is originally from California.

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