One of the most recent social media platforms in the world of social media, TikTok, is all about creating engaging and short video content that is viral.
However, for companies that are only beginning to gain a following, it could take years to gain a following.
To help you increase your profile views and increase the number of followers on TikTok, we've put together 10 practical tips.
10 Ways To Increase The Number Of Followers To TikTok In 2022
1) Determine your target audience.
The first step to increasing your followers on any social media channel is to be aware of the people you should target with your content and make sure you're producing the kind of content your viewers will appreciate.
There are many ways to grow your TikTok followers.
Consider first conducting an examination of your industry's competitors and influencers. What kind of content do they put out? Note down the most-watched videos and then use them to develop your own original ideas.
Think about the kind of content that you've posted on your other feeds. Although the content you post on TikTok will likely be significantly different, you may identify some trends and types of content or concepts that you're confident will do well.
Then, take time to go through your customer's profiles again and remember their preferences and likes. What do they want to look like on a platform similar to TikTok?
2) Post TikTok video clips at peak times
It is crucial to determine the most optimal time to upload your videos on TikTok for you to get the greatest reach for your videos. This information can be found in your business or creator tools and then examined Your analytics.
In the tab for followers, you can scroll down to locate the activity of your followers. In this tab, you'll be able to determine the dates and hours your fans are active. Consider publishing your content just prior to the most popular time of the day to get the most effective results.
3) Set up a unique TikTok challenge
Another thing TikTok is well-known for is its variety of challenges on video, be they dances, dares, or others. When you browse through the video content on TikTok, you'll encounter a variety of challenges. Check out which ones would work for your business or even the creation of a unique TikTok challenge.
4) Collaborate with users to create content.
If someone is talking about your brand name on TikTok and sharing content that is relevant to your business, you can ask them to also share the video! (While providing them with full credit, of course. You are able to mention the creator of the video with a caption.
5) Work with TikTok influencers.
Influencer marketing is a fantastic strategy on Instagram. However, it also extends to TikTok. With the number of "TikTok-famous" users and influencers growing, working with influencers could be a fantastic method of getting the word out about your company.
Remember, using TikTok's influential users is not without expenses. Based on your budget for marketing, it is possible to find micro-influencers that have an extremely engaged and active audience on TikTok to begin your influencer marketing business.
6) Keep up with the latest TikTok trends.
Trends are a huge thing on TikTok. If you've been on the site before, you've probably noticed that certain videos have similar lines or use the same audio clip. This is because this kind of video is popular and proves its success. Create an identical video that is appropriate for your business, and make the most of the relevant TikTok trending topics.
Go to the Discover page in your app to find out the hashtags and audio clips that are trending and get some ideas for what you can put on your feed.
7) Spread the word about your TikTok cross-promotional videos.
Let people know you're using TikTok. People who follow you on other channels may not be aware that you've set up an account on the TikTok profile. Therefore, it's a good idea to promote your TikTok profile on other channels.
Other platforms, like Instagram, Snapchat and YouTube, provide their own variations of videos in short form, which gives you the ideal platform to reuse content made specifically for TikTok videos. On certain platforms, such as Twitter or Instagram (feed video content), you can save your videos from your TikTok feed, displaying the TikTok logo as well as your handle at the lower right corner of the screen. You can then upload them in their entirety, giving users an effortless route to discover your profile on TikTok.
8) Make use of TikTok's features to interact with your audience.
If you're trying to gain more attention for your TikTok profile, One of the most effective ways to achieve this is to interact with other video content. Like, comment, or join other users' videos.
Stitching lets you stitch your own video to the final clip of a user's video. This is ideal for adding the commentary of your choice or other content to an already existing video.
Duetting allows you to place your video in the same space as other users' videos in order to react to or enhance an existing video by adding your own video.
Make sure you have duet or stitch videos that are relevant to your company's image. If not, you can simply comment and like videos that your target viewers create to get their interest.
9) Experiment with TikTok ads feature.
Our final suggestion is to experiment with putting some of your advertising budgets towards promoting your TikTok videos. This is a great strategy for those who are just beginning to establish an initial foundation from which to evaluate what's working and what's not for the upcoming videos they'll be making.
As a result, branding takeover or in-feed ads would be the best options. They require you to create the content for your own videos, but you can start thinking of creating videos that are engaging enough to keep your audience following your brand.
10) Use the proper hashtags on TikTok.
Like on Instagram, Twitter, and many other social media platforms, hashtags help users locate your content. It's vital to use the correct hashtags.
One mistake we've seen many people make is using all of the most popular hashtags within their captions. But please avoid doing this unless these hashtags actually pertain to the content you're sharing. If not, it appears unprofessional.
About the Author: Rabia Aslam
Rabia, a Digital Marketing specialist with a background in SEO. She loves to try and discover new ways of marketing and share them with readers through blog posts.