One of the best platforms for promoting your brand online is social media. One can easily direct a good number of visitors to a website or blog by effectively leveraging social media's power.
There has also been an emergence of new platforms that are transforming the way we communicate. Such changes affect how a business or brand promotes itself and how its followers respond.
With the introduction of new platforms come several new tools that help businesses in engaging with the target audience in creative and smart ways. Some tools even help in keeping track of these marketing efforts. With the growing number of social media trends and tools for social media marketing, it is important to review which tools work best for your business.
In this article, we have shortlisted the 10 best social media marketing tools 2020 that will help you to remain on the top of your game.
Buffer is a popular social media scheduling tool that has easy-to-use analytics features and a clean interface. The content can be shared across different accounts as well as networks from a central dashboard. Adding a Chrome extension of this tool would make it easy for you to share content on Twitter, Facebook, Pinterest, LinkedIn, and other social media platforms. Buffer also has some great social media case studies and guides that would be helpful if you are new to social media marketing.
2. Social Clout
Once you share content and posts on social media, it is important to understand which posts get the most engagement. For this, a business needs to look past the vanity metrics and focus on those metrics that matter. Social Clout is one such social media analytics tool specifically designed to track the level of engagement and calculate ROI. This tool also displays details such as which demographics have the maximum engagement, which social media platform converts the best, and at which time there is maximum engagement.
Feedly is an excellent tool for putting content ideation on autopilot. It is easy to set up as all you have to do is add the RSS feeds of the blogs, and it will create a “journal” with their complete content ordered by topic. The tool is also a perfect way to understand which niche the influencers are talking about and stay up to date with the latest trends in the industry. This is also a great way to decide the social media posting schedule and content strategy of a business.
This app can even integrate with different scheduling tools such as Hootsuite and Buffer, ensuring that you can directly schedule and share posts from the dashboard. Feedly also saves a lot of energy and time by combing through different social media posts.
Canva is another tool that is specifically made for non-designers. It helps in creating some amazing images for your social media posts. It is also very easy to use and comes with multiple fonts, colors, and templates. All one has to do is drag the different elements of an image around and place them wherever you want. The tool is free to use and is even used by some major sites such as Buzzfeed to create images for their social media posts.
Socedo is one of the best B2B social media marketing tools for demand generation. It does most of the boring tasks automatically and thus saves your time and energy. It automates the lead generation, finds and acquires target leads with the help of different social media channels. This way, you can focus on enhancing your business's sales and revenue without worrying about the small and minute tasks.
The Socedo tool combines several keywords and demographics to find and engage prospects across different social networks. This is one of the few social media marketing tools that can handle outbound prospecting through social media.
It can be challenging to find the best schedule for posting new and old content on social media. Edgar is one such scheduling tool that helps you schedule the posts when there are maximum chances of engagement. It even categorizes the content by topic as well as target demographics. This helps in determining which posts have the maximum engagement and with which followers.
Edgar can even recycle posts to the bottom of the queue so that they can be posted again once all other content has been shared. This way, an endless list of social media posts automatically share and reshare themselves continuously.
The Mention tool is great for tracking your brand online. It is a marketing insights platform that provides real-time monitoring of web content and social media. This tool provides information on brand mentions across the web, as well as keyword insights. Mention sends you notifications that are relevant to the marketing strategies and campaigns of your business. This way, you can swiftly react to changes.
Founded in 2012, BuzzSumo is a well-known social media marketing tool that helps in finding out trending keywords, topics as well as key influencers. You can easily find out the number of links that have been made to the website’s content, as well as how much evergreen the content has proven to be. These insights would help you in focusing on the future content and isolating the areas which need improvement. BuzzSumo offers free results for a 7-day trial period.
SEMrush is another marketing tool that assists in lead generation, topic research, content auditing, and an all-in-one marketing calendar. A business can use SEMrush to combine multiple campaigns into a single platform. You can also keep track of the content performance. SEMrush offers a free limited-time subscription to the users.
CoSchedule is one of the leading social media marketing tools for creating a marketing calendar. You can easily share a CoSchedule calendar with your marketing team to ensure proper coordination. A business can easily combine its social media posts, blog posts, email marketing plans, and project meetings into a single consolidated dashboard. This tool comes with a 30-day free trial.
Social media marketing tools are a great way to streamline social media campaigns. The above 10 social media marketing tools 2020 can handle most of your tasks when it comes to social media marketing and is sure to empower your business.
About the Author: Swathi S
Swathi is an indispensable member of the Stan Ventures SEO team, is the current outreach specialist at the organization. Known for her way with words, Swathi is a frequent blogger who keeps a tab on the latest SEO updates and guest posts service at the firm.