Driving traffic to your website is an absolute must these days in order to establish a strong web presence, and give your business every opportunity for growth and continued success.

Link-Building Strategies Used by Marketing Pros

After SEO, one of the most potent ways to increase traffic to your site is by building inbound links that take users to your landing page or your product pages, where purchases can be made.

The power of those links lies in the fact that each one of them has the potential to direct a great deal of traffic your way, and as the number of those links grow, you enjoy the very pleasant prospect of exponentially increasing numbers of visitors to your website.

Most marketing experts are well aware of the effectiveness of this strategy, and many of them have developed their own favorite tactics for directing this traffic inbound.

Guest Posting

The whole idea behind guest posting is to find the right group of people online who will definitely be interested in a product or category of products that you want to pitch.

Then you make your special guest post in their midst, where they can't miss seeing it. To be a little more subtle, you can even make your posting about a related or peripheral subject, rather than the main object you have in mind.

Include two or three links to your own product pages, and two or three which point to other authoritative, but non-competitive sources, to lend weight and credence to your post.

Copy Your Competitors

This might seem a little shameless, but business is business, and keep in mind that your rivals would

probably do this to you if given the chance.

By using an online tool like Majestic SEOs or OpenSite Explorer, you can have the website of a competitor analyzed for its links, and copy them into your own content, wherever you post it. The trick to this though is to avoid using low-value links from your rivals – if you can't get really high-value links from copying, you're better off leaving them be.

Partner with Your Manufacturers

This is the most logical idea in the world, because your manufacturers have a vested interest in your success, so they should be glad to post content with links to your product pages or your landing page.

It may take no more than a phone call or an earnest email to them, or you may have to make an in-person visit, but it will be worth it because you'll be capitalizing on their brand as well as your own.

Engage the Services of Social Media Influencers

Influencers are minor celebrities in their own right, perhaps locally popular individuals, who nonetheless have a sufficient number of followers to be effective as spokesmen for your company's products.

A great tactic which can capitalize on this popularity is to interview such an influencer and publish the content conspicuously online, with a few links built into your website.

Some work may be required, scanning the social media for appropriate influencers to work with, but the strategy has been shown to be very effective, so the research is time well spent.


This tactic may be a bit overdone these days because everyone sees the value of posting an information-rich piece of visual content online to attract potential customers.

But it's still worth doing even so because the vast majority of current infographics leave much to be desired in terms of quality and user appeal.

If you can develop a really high-quality, informative infographic which relates to products in your catalog, or about your company itself, you can have a literal gold mine of links built into it.


This works by having a blog site sponsor a contest for your company, for which service you will generally have to provide a product sample or maybe even purchase ad space on their site.

our product will get reviewed on the site, and the contest will be sponsored there, but the real value comes into play when contest entrants have to like or follow you to have a chance of winning the prize.

Your contest may even expand and get picked up by other blogs, so you have the potential to accrue tens if not hundreds of inbound links, all for the price of buying ad space.

And if you thought people don't really do contests anymore, consider the fact that in 2016, more than 25% of American households with annual income above $200,000 entered at least one online contest.

Cultivate Online Partnerships

While this tactic may take a good deal of online research, the return can be fantastic in terms of the inbound links it can generate for you.

Do some searching online to find businesses which are related to yours in some way, but which do not compete in any way with your own product lines.

Then you can contact them and offer to carry links to their sites in your content if they will do the same for you. This usually doesn't cost a thing, and it has the potential to be extremely beneficial if you can find a good number of possible business partners.


There are literally tons of useful tactics which can be used to great effect in building links which bring traffic to your website, and as a matter of fact, clever marketers are inventing new ideas all the time.

By experimenting with a few of the ones described above, you may just hit the jackpot and find something which works very well for you – and if you don't, you may gain insights which help you to devise your own personal ideas for success.

If one particular strategy doesn't work, don't give up – keep trying something else, and eventually, something will click.

Brendan Yong

About the Author: Brendan Yong

Brendan is a marketing automation specialist at ScaleUp Marketing, a Singapore-based company whose main goal is to help SMEs around Asia. Brendan is also a CRM (Singapore), Lifecycle and Duct Tape Marketing expert.

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