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How Can Local Tourism Benefit More from Targeted Content Marketing?

by | Jan 24, 2020 | Content Marketing

Local tourism refers to the various activities related to the local spots.

For instance, local tourism in Paris would involve going to spots other than the Louvre or the Eiffel Tower.

These spots would be less well-known to a global audience, and they would appeal to a more esoteric sensibility.

These spots aren’t well-known for the same reason that indie music doesn’t have a mainstream appeal. They’re not commercially that well known or supported by big tourism companies.

However, content marketing can benefit local tourism quite a lot. By extension, this can also benefit local businesses, improve the local lifestyles, and bring in a lot of foreign income.

Here are a few ways you can improve local tourism through content marketing.

Identifying the Touchpoints

Firstly, you need to analyze the journey of the traveler.

You can attract more customers through content marketing by identifying touchpoints

Touchpoints graphic

There are three important touchpoints to consider here. The first is the inspirational stage, which dictates whether the journey will take place or not. The second is the purchasing stage which concerns tickets and accommodations. The third touchpoint concerns activities like sightseeing, sports, dining, etc.

These are the main touchpoints that concern most vacations, and many tourists are hesitant because of uncertainty. They wince at the thought of paying for hotels or activities that won’t justify their overpriced tickets. Laying out a plan for them may be the best thing you can do. Travelers like it when the essentials are taken care of for them so that they can explore freely.

Here, local tourism may have a great advantage over its commercial counterpart. For inspiration, you can recommend quiet spots for the busiest businessmen and the overworked. For the travelers on a budget, you can recommend small hotels, local inns, and bed & breakfasts through content marketing. These would be more attractive to tourists since they would be priced lower and located closer to their destinations.

For activities, you can recommend the ones that the locals take part in rather than those that are popular among tourists. All of these things will keep the tourists interested in the local scene. For one, the activities and accommodations will be cheaper, and second, the tourists will get an authentic taste of the scene.

Concentrating on the Commercial and Esoteric

Content marketing can be very effective at promoting both the esoteric and commercial aspects of a city or town. Content marketing for local tourism can concentrate on promoting places that are of international repute or local significance.

Through the power of content marketing, pages can be constructed that are optimized for tourists who are looking for fun and relaxing activities in the area.

Realizing the Appeal of Evergreen Destinations

However, content marketing can benefit local tourism quite a lot. By extension, this can also benefit local businesses, improve the local lifestyles, and bring in a lot of foreign income.

Here are a few ways you can improve local tourism through content marketing.

Evergreen destinations don’t necessarily have to mean destinations that are always packed. They can mean destinations that have remained pristine and beautiful for a long time. They can also mean destinations that carry a certain appeal or charm for the locals, but that tourists don’t explore.

Marketing their appeal to tourists can help the local industry flourish. Since locals are very familiar with these destinations, it won’t take long for them to capitalize on visiting tourists. This will promote local artisans, shop owners, restaurateurs, etc.

Specific Landing Pages

Specific landing pages are very important to promote any business or industry. Through these landing pages, you can grab the attention of specific niches.

For example, if the destination in mind is known for cool temperatures, you can attract tourists from tropical climates. If the tourist spot is a quiet destination, the landing pages can attract businessmen/women and workaholics.

The landing pages can also emphasize on attracting tourists from countries nearby. For example, tourism pages for Guatemala can be optimized with keywords like “tourism for Honduras” or “tourists from Belize.” Optimizing your landing pages and building separate landing pages can also narrow your focus. This will ultimately help tourists find what they’re looking for much more easily.

Capitalizing on Specific Sources of Tourism

Content marketing can also be used to exploit the richest sources of tourism. While this will require a bit of research, it will ultimately pay off. Finding out the countries or cities are the biggest sources of tourist influx to a city is extremely valuable. It will help in creating pages and increasing the traffic on those pages.

Content marketing can also be used to exploit the richest sources of tourism. While this will require a bit of research, it will ultimately pay off. Finding out the countries or cities are the biggest sources of tourist influx to a city is extremely valuable. It will help in creating pages and increasing the traffic on those pages.

For example, if a town in Azerbaijan attracts tourists from Russia, it would be obvious to optimize for Russian tourists. If an Indian city attracts Sri Lankan tourists, it’d be obvious to optimize a landing page for Sri Lankan tourists.

Breaking data down to its basics would allow one to find which tourist destinations are most popular. Hence, specific landing pages can be made for those destinations from different countries. Getting more specific with these landing pages and optimizing for local SEO can help to boost tourism to these destinations.

Planning out the Journey for Tourists

As mentioned before, there are huge benefits to planning out the essentials for tourists. However, taking that one step further can also help. Content marketing for local tourism can also employ packaging techniques. These can include customized trips to local destinations and include activities as well.

Allowing tourists to choose from these packages or plan their vacations by giving them options can prove very lucrative.

While these optimizations through content marketing can seem basic, they are very effective. Content marketing holds a lot of benefits for local tourism through local SEO.

About the Author: Richard

Richard is the Chief Operating Officer at timelinecontent.com. He is responsible for overseeing the content writing services at the site. He enjoys bowling in his free time and loves the works of William Wordsworth. For any content related queries, contact him at timelineseo1@gmail.com

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