In this digital age, getting your business to rank well on search engine results pages (SERPs) is vital for any digital marketing strategy.
Link building plays a major role in boosting those rankings, with many marketers relying on their toolbox of search engine optimization (SEO) methods to meet their objectives.
Link building methods such as guest posting, skyscraper technique, and broken link building remain popular SEO practices. Guest posting involves creating original content for blog pages or websites of industry thought leaders, earning links and additional traffic for your own pages in the process.
The skyscraper technique is done by updating and upgrading existing content with backlinks. Meanwhile, broken link building requires marketers to reach out to webmasters and site owners, offering replacement content for dead links.
Unfortunately, while these methods are proven to be effective, they are also considered overused. It’s unsurprising for most webmasters to not jump at an email or invitation for these tactics eagerly. If you find yourself stuck in this position, it may be time to explore underrated link building tactics that are just as effective, if not more.
The infographic below tackles some of these lesser-used tactics: interviews, resource pages, partner links, Help a Reporter Out or HARO, image reclamation, profile links, linking out/ego bait, 2nd tier link building, and media events. These tactics cover a range of beginner to intermediate-level executions and best practices to getting those coveted backlinks.
Depending on your SEO goals, you can implement these alongside typical tactics to maximize your marketing efforts and hit your KPIs.
The competition for ranking on the SERPs can be fierce, but with the right methods and strategies, you can push up your pages ahead of the pack. Keep reading to learn more about these underrated methods and level up your link building skills.
About the Author: Oscar Florea
Oscar is Spiralytics' "wisest" Online PR Specialist. His outstanding relationship building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!