Almost every business in the modern-day has a website and with good reason. Nearly everybody is online in some capacity these days.
In its own way, the internet is its own world, and your business needs to have a foothold in that world. Thus, websites are incredibly important for fast growth in today’s climate.
However, the task of getting traffic to your website is an arduous one.
While building a website is easier than ever before, generating leads continues to be as difficult as it is with physical marketing. Thankfully, several strategies have cropped up that show it’s not only possible but effective consistently.
Strategies to Promote Your Site
There are a lot of ways to drive traffic to your website, but here are some of the tried-and-true tactics used by many marketing agencies:
Start Social Listening
Social listening is the act of “listening” to all the buzz on social media and other websites. This allows you to stay on top of trends. Remember, marketing lives and dies by strong brand identity. A strong brand identity cannot be achieved without topical information regarding your niche.
A great way to start social listening is by searching for keywords related to your business. From there, you start generating some of your own content with much better information. Meta tags, keywords, content types, and a whole host of other articles that improve your website’s SEO.
Make Things Convenient
As much as possible, streamline all of the processes on your site. Users are more likely to return to a site if using it doesn’t feel like a chore. On content posts, add a share button to all the common social media platforms such as Facebook and Twitter.
In addition, make sure all of the relevant sections are easy to spot. A user should not take more than 30 seconds to find something that they want. Use neutral but pleasing colors for your website as well, to ensure no visual distractions. CTAs (Call to Actions) should be unmistakable without being invasive.
Create Original Content
Your website’s content should not make a user go “I see this somewhere else already”. Provide something on your website that they cannot get anywhere else. Whether it’s exclusive information, showcasing satisfied customers, or a new product, the website should be the only one (or at least among the few websites) to hold the content.
Original content doesn’t have to actually break the mold mind you. After all, a niche only has so much information. Nevertheless, your original content needs to have a dash of your business’ flavor. If you prove yourself a business that provides well-written and convenient content, then users are more likely to stay.
The lead generation process benefits a lot from using forms. They are an efficient way for potential leads to asking your business for a variety of information. Are they looking for specific products? Do they have a product concern that they want feedback on?
These questions and more are much easier to manage with forms. Most form databases such as Google Forms are easily integrated into any existing website. Put contact forms only in relevant parts of your site, such as the homepage, your blog, or the Contact Us page.
A Sleek Design
Your website should be immediately pleasing to the eye. In addition to being convenient, your site should evoke the feelings you want out of a lead. For example, if you are a restaurant owner, an innovative content marketing strategy is to include the menu right on the homepage of your website.
That way, leads are immediately enticed by your offerings. The design of a website should be minimalistic and dedicated to providing information, whether visually or through text. There should be a visual hierarchy, with the most important information up top and each subsequent section upon descending.
Provide Proof of Trust
Your website might look good, and your products enticing, but many customers might think it’s too good to be true. After all, there is no shortage of scams on the internet. Ease the minds of potential leads by providing positive and genuine customer feedback. Testimonials from regulars are a huge pull for many leads.
Provide actual proof that your products or services work as they intended. For example, a restaurant owner could show off a gallery of their business busy on a Friday night. That sort of visual information sticks with a reader. For the cynical, provide graphs and charts of your success as well, with proper sources.
Market on Multiple Fronts
Lastly, a social media page should also exist alongside your main site. Everybody uses social media as a sort of hub for all their online needs nowadays. In addition to social media, use email marketing as well. The importance of multiple is getting as many eyes on your business as possible.
Your website should also have links to your social media as well as a CTA to be included in your newsletter. All of these things are doable for a very low cost. There is no reason not to make use of all the tools at your disposal. It’s through efficient and thorough content marketing that your leads will start to show.
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About the Author: Chatty Garrate
Chatty is a freelance writer from Manila. She finds joy in inspiring and educating others through writing. That’s why aside from her job as a language evaluator for local and international students, she spends her leisure time writing about various topics such as lifestyle, technology, and business.