How To Increase Conversion Rate of Your Website With These 6 Tips

by | Apr 1, 2020 | Online Marketing

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A lot of  'SEO company India' are popping out in the market. This is a result of increasing demand for professionals that can analyze data and help improve a company’s rating.

These companies work to improve a website’s SERP ranking, increase conversion rate, and drive more clicks on the web pages.

​Among all the tasks that an SEO expert has, converting a visitor into a customer is something that really makes the job difficult. This is what we mean by improving the conversion rate of a website.

However, if you are thinking of working on it yourself or a newbie SEO professional then make sure to read out these 6 tips on how to improve conversion rate of a website.

1. Focus on All Devices

First thing first, if you want to increase your conversion rate, then you would have to first get as much traffic as you can on your website. Without a constant flow of traffic on your website, there is no way you can increase your conversion rate. So the first thing you would want to do is make your website available and compatible with almost every device there is or at least the major ones that are used for opening websites that are smart phones and computers. If possible also try to focus on tablets as they are also widely used for the same purpose.

This will help you receive a good amount of traffic on your website, probably resulting in an increased conversion rate.

2. Focus On Content

Your content is the heart of your website. All your users collect useful and crucial about you and your business from your website content. So if your content is not up to the mark then this can create a negative impact on the users. This might also lead them to believe that you nothing more than a group of fake individuals. So the point is that your website content matters a lot and can have both negative and positive effects on your users, depending on the way it is being presented and on the quality of the content. Make sure that your content extremely relevant, have a readable font style and size.

3. Website Loading Time

Your website loading time can make your users annoying and lead them away, to your competitors. According to stats, almost 30 to 35 per cent of the users never visit a website again if the website’s loading time is too slow. So you need to make sure that your is responsive and loads faster than another website in your domain. For that, you need to make sure that your website is not too heavy. And by heavy we mean the size of the website page is not too large. If your website will utilize photos and videos of large size then your website may become slower, but this does not mean that you resort to a very basic website just to improve its loading time. You need to find a perfect balance for a perfect website loading time.

4. Attractive Deal

It does not matter what kind of product or services you are offering. If you offer a perfect deal to your users and your potential clients then you are sure to attract their attention. A package offer is something that is not easy to decline. So you do not have some good deals for your users then go and plan some. There is always something that can be used as a magnet to attract this large cloud towards yourself. You only need to find one, this will for sure improve your conversion rate. Also, you can add a cheery to the cake by adding to these deals a CTA (call to action). This will increase the impact of the deal you are presenting.

5. Rely On Statistics

 Never assume things and make decisions and if you are still doing so, then it won’t be long before you run out of business completely.  Every decision-related to your business must be made based on the data surveys and stats. And if you are not using stats for this purpose then my friend you are digging your own grave. Today almost every business around the world makes use of data analysis and prediction techniques to make business decisions.

6. Study the Pattern

Last but surely not the least study the pattern. By pattern, we mean studying the user behavior on web pages based on the data collected. Understand what makes your user off your web pages and what makes them stick there for some time. If you do this part well believe us you have cracked the code.

About the Author: Hermit Chawla

Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by SEO Company India Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

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