The new decade of 2020 began on a very unprecedented note. With two years already into this new decade and the infamous pandemic, the world is in the strong embrace of technology and the internet.
Most businesses already had a profound technological, and online aspect to them, the advent of the pandemic made them an indispensable part of all businesses. Moreover, the pandemic made businesses that kept technology and their internet at bay grow redundant.
All the variations of online marketing, from social media marketing to email marketing, fall under the category of digital marketing. Digital marketing is the umbrella term used for all sorts of online marketing techniques out there. And if you are a business owner with no digital marketing strategy up your sleeve, we suggest that you devise one. Digital marketing benefits all businesses alike, be it an online business like a makeup brand or an offline one like an escape room in Flagstaff.
Digital marketing is the major precursor for businesses now. Moreover, it has increased companies’ revenues from 5 to 8 percent in under a year solely by keeping track of traffic and stats consistently. In this blog post, we will be discussing how digital marketing can help a startup grow in 2022.
Places you on par with your competitors
The biggest advantage that digital marketing gives you is that it places you on par with your competitors. It really does not discriminate over how small or big your or their business is, digital marketing has the potential to level the playing field for everyone.
Obviously, it is easier said than done. There are a number of digital marketing techniques that you would need to learn. Moreover, you are going to need to figure out what strategy works best for your business model. In case you are new to it all, this might take a while for you to figure it out. However, once you do so, its benefits are going to be overwhelming. What you must focus on foremost is creating an online presence for yourself.
Helps in building your brand
Once you’ve devised a digital marketing strategy for yourself, you have successfully proclaimed an online presence for yourself. In today’s day, especially in the pandemic-struck world, people tend to get acquainted with your business online first and foremost.
If your goal is to build your brand’s reputation and identity, then digital marketing is the best and surest bet. Online visibility tends to make your brand seem more approachable and builds trust amongst your existing and potential customer base. The best part is that digital marketing gives you a plethora of marketing approaches to choose from, be it SEO, email marketing, social media marketing, mobile apps, or paid ads.
Helps in improving search rankings
Search rankings play a major role in helping to build your brand. Digital marketing helps in search engine optimization, aka SEO. SEO is what is responsible for improving the rankings of your business/ads showing up on the first page of search engines, popularly Google.
Improved SEO increases your brand’s chances of not only being visible but also generating traffic. Increased traffic is going to help out in customer acquisition and retention in turn. All in all, it helps in building your brand awareness. Combine SEO with other digital marketing strategies, and nothing could stop your business from growing.
It is cost-effective
Unlike other marketing strategies, digital marketing is actually very cost-effective. Traditional marketing methods involve a lot of other things like print media, television ads, etc. All these things require significant investment and cost a whole lot of money. As a small business, you don’t have that sort of capital. Hence, digital marketing is your one-stop solution that answers all your queries.
There are a lot of individuals out there who offer digital marketing services as freelancers. And that is the beauty of digital marketing, and it is only a single person’s job. You do not need to make huge investments or have a lot of capital. You can also hire digital marketers permanently for your company. Whatever it may be, it’s going to save you a ton of money.
Helps in personalizing your content
With the ever-changing and evolving trends, people are swaying away from generic content more and more. People now want stories and a personal connection to relate to your brand. And the best way to go about it is to approach them personally (like email marketing) or let them come to you (like SEO). Whatever the case may be, digital marketing is the answer to it all.
Moreover, you can even curate content specific to your target audience. There is no better way to make your customers feel seen and special. This helps in customer acquisition, as well as retention.
If digital marketing is something you’ve never tried before, this might just be the best time to do so. However, do not be daunted by it because there are plenty of professionals out there to help you out with it. Our suggestion doesn’t to be scared, just go for it.
About the Author: Charlotte Lin
Charlotte is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.